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IRL, Indy 500: Team Cheever announces Netoy.com as Associate Sponsor

30 May 1999

Indianapolis, Indiana - Netoy.com and Team Cheever announced today their multi-year multi-level Associate Sponsorship relationship which begins with this Sunday's Indianapolis 500 race. The 83rd running of the Indianapolis 500 will air live on ABC Sports beginning at 10am ET on Sunday, May 30th.

"A large part of success for any race team is the sponsors who support it," explained Eddie Cheever, Jr., Team Cheever owner and defending Indy 500 winner. "I'm delighted that Netoy.com has come on board, but more importantly my kids are ecstatic! Even at the track, they can still get a hold of their favorite toys."

The #51 Team Cheever/The Children's Beverage Group Dallara/Goodyear/Infiniti will proudly carry the Netoy.com logo on the nose of Cheever's car, the back of his helmet (in prominent view of the in-car camera) and on the front chest of his uniform.

"Sponsoring Team Cheever was a perfect fit for Netoy .com", said Michael Cao, Chief Executive Officer, Netoy.com. "We're both racing around in fast paced industries. Cheever's on the track and we're on the net. We are very proud of being on a winning team and are looking forward to Sunday's big race."

About Netoy.com

Netoy.com, Corp.'s mission is to become a leading online retailer of toys and collectibles, offering both recognized and emerging brands on its Web site. New product listings, accompanied by vivid images and detailed information, are being added daily. Netoy.com's philosophy of offering superior customer service and quality merchandise permeates every aspect of the Company, from its user-friendly web site to its extensive selection of hard-to- find and specialty toys. Netoy.com is based in Largo, Florida.

About Team Cheever Sponsorship

Primary sponsorship of Team Cheever comes from The Children's Beverage Group. The Children's Beverage Group (TCBG) is the designer of the RIP-IT SIP-IT(tm) straw-in-the-pouch drinking system that began distribution nationwide in 1997. For more information, call TCBG's corporate headquarters at 847-562-4040 or visit their website at http://www.tcbginc.com. Associate sponsors of Team Cheever include Netoy.com, GO-RACHELS.COM, Menards, Ceramiche Ragno, Goodyear, STP, TruGreen*Chemlawn, Bosch, Pennzoil and Invincible Sportswear.

Editors Note: To view hundreds of hot photos and racing art, please visit The Racing Image Galleries and The Visions of Speed Art Gallery

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