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BMW's North American web site offers browsers all of the standard information
you'd expect: lists and descriptions of their various models, news of their
awards and accolades, information on their safety record, and even info on
their trade mark. What's odd or interesting about this page (depending on how
you look at it) is the way the information is linked. Each page contains the
following clickable icons: BMW: (the) ULTIMATE DRIVING MACHINE. If you click
on ULTIMATE you link to a page listing their awards, if you click on driving
you link to descriptions of the BMW driving experience, and MACHINE links to a
list of their models. The best feature of this site: if you have a slow
modem, you can access text-only versions of these pages.
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