Mazda Dealers to Participate in Booster Seat Giveaway

               - Customer-Focused Program Provides Booster Seats
                        To Parents of Young Children -

    IRVINE, Calif., April 30 In order to enhance child
passenger safety, Mazda today announced the participation of its over
700 dealers in a nationwide booster seat giveaway program.  The booster seat
giveaway is one of the primary elements of the "Boost America!" program
sponsored by Ford Motor Co.  Boost America! will distribute one million
booster seats, half through the United Way to low-income families and the
remainder through participating dealers and other partnering organizations.

    Mazda dealers will distribute over 67,000 vouchers for free booster seats
between now and the end of October.  Customers may redeem the vouchers at
Toys "R" Us for a free Evenflo Right Fit booster seat or for a discount on
another belt-positioning booster seat.  The vouchers will be distributed on a
first-come, first-serve basis while supplies last.

    "This program is a wonderful opportunity for Mazda's customers to enhance
the safety of their children with booster seats.  We encourage our customers
who have children between the ages of four and eight to stop by their local
Mazda dealer and pick-up a voucher," said Charles R. Hughes, president and
CEO, Mazda North American Operations.

    Experts agree that children weighing 40-80 pounds -- typically between the
ages of four and eight -- should use belt-positioning booster seats restrained
by lap-shoulder belts.  The booster seat elevates the child so that the
lap-shoulder belt fits better.  Currently, booster seat use is estimated at
21 percent.  Effectiveness data shows that children properly secured in child
safety seats survive nearly three-quarters of the crashes that otherwise would
be fatal.