Yahoo! Everywhere Teams with Ford's Th!nk Mobility Enterprise
SUNNYVALE, Calif.--June 20, 2001--Pedal-Power Assisted, Go-Anywhere Bikes and Accessories Available
for Purchase -- Anytime and Just About Everywhere -- Thanks to
Yahoo! Everywhere and Yahoo! Shopping
Are rising gas prices getting you down? This summer, Yahoo! Inc. , a leading global Internet communications, commerce and media company, and TH!NK Mobility, an enterprise of Ford Motor Company, have a petrol-free answer for you.
Announced today, Yahoo!(R) Everywhere (http://everywhere.yahoo.com) and TH!NK have teamed to make it possible for consumers to conveniently buy pedal-power assisted, zero-emissions, electric bikes, at anytime, and just about everywhere -- even from their Web-enabled mobile phones. TH!NK is the only automotive brand dedicated to a full line of fun-to-drive and ride, environmentally-sustainable products.
For the first time, consumers can browse for and purchase an array of TH!NK bikes and accessories, including the "Fun" and "Traveler" models, directly from their Web-enabled mobile phones thanks to Yahoo! Everywhere. On-the-go consumers can simply click on Yahoo! on their Web-enabled phones to access the "Shop" folder, where they will find a link for Yahoo! Shopping, and a store built especially for TH!NK Mobility. Consumers also can buy TH!NK products directly from the TH!NK store (http://store.yahoo.com/thinkmobility) on Yahoo! Shopping, one of the most popular shopping destinations on the Web. Yahoo! was recently rated the most valuable purchasing audience on the web by Forrester Research.
"Yahoo! Everywhere is committed to working with innovative companies like Ford's TH!NK Mobility to extend the Internet beyond the desktop and provide seamless on-the-go access to personalized content and services from a variety of alternative devices," said Sridhar Ranganathan, general manager, Yahoo!. "Teaming with TH!NK Mobility is a great way to reach out to people who are mobile, as well as those who want to be, and allow them to take the power of Yahoo! with them, everywhere."
"TH!NK bikes deliver a unique transportation solution, providing the freedom of a traditional bicycle with the flexibility of letting an electric motor do some of the work," said Ann Hanson, vice president Sales and Marketing, TH!NK Mobility. "We appreciate this opportunity to join with Yahoo! Everywhere to bring consumers exciting new products in an exciting new way."
Pedal Power
Additionally, eligible consumers can register for a chance to win one of 10 purple and yellow Yahoo!-branded electric TH!NK(R) bikes (five TH!NK Bike Fun prizes, five TH!NK Bike Traveler prizes) by entering a special sweepstakes promotion (eligibility requirements below). While visiting the promotion Website, people can also locate their nearest TH!NK dealer and find out if the TH!NK Bike Tour, currently making its way through the United States, will be in their area. At the tour stops, consumers can experience the bikes first hand and take a test drive to determine the bike that best fits their needs.
No purchase is necessary to enter the sweepstakes. The promotion is open to legal U.S. residents who are 18 or older at the time of entry. Sweepstakes is void in New York, Florida (and to all Florida residents), Puerto Rico, the U.S. Virgin Islands, U.S. military installations in foreign countries, and where otherwise prohibited by law. The sweepstakes ends October 31, 2001. For the full official rules of the sweepstakes, including full entry information, please see the sweepstakes website at http://promo.yahoo.com/fordthink.
Go Anywhere Bicycling
TH!NK Mobility's current electric bike and accessories lineup, available now at the TH!NK store on Yahoo! Shopping and through Web-enabled phones, includes the following:
| -- | TH!NK Bike Fun: Designed to recapture the fun of bicycling with family and friends, the TH!NK Bike Fun is styled for convenience and comfort. Allowing riders the opportunity to bike further, faster, and easier with just the flick of a switch, the Fun model is available in blue, red, silver, and white; features a quiet motor that easily engages for go-anywhere bicycling; and can travel up to 22 power-assisted miles on a six-hour charge. Price: $995. |
| -- | TH!NK Bike Traveler: Featured in Instyle Magazine as one of 2001's gotta-have, gotta-see items, the TH!NK Bike Traveler is the perfect commuter bike, unfolds and sets up in seconds to provide up to 18 miles of assisted travel, and is designed for ease in bringing on a boat, plane, RV, or even the trunk of a car. The Traveler, with its sleek good looks, also made its debut on the "TODAY Show." Available in blue, red, silver and white, the Traveler's quiet 24-volt, 250-watt motor has a removable battery pack that charges in six hours off household current, and allows consumers to extend both transportation and recreation options. Price: $995. |
| -- | TH!NK Mobility Bike Rack: Perfect for electric bikes that need the extra safety and security provided by the heavy-duty wheel tray, the TH!NK Mobility Bike Rack offers a detachable ramp for easy loading. An optional add-on that allows the rack to carry two electric bikes is available for $199.99. Price: $249. |
| -- | Helmets: Bell Vita Pro bike helmets, in small, medium and large, are also available for purchase, and help people protect their most important asset -- the one that enables them to think. Price: $29.99. |
Yahoo! Everywhere
Yahoo! has the largest worldwide mobile audience and the greatest breadth of wireless services of any content provider on the Internet. Yahoo! Everywhere is a a corporate initiative committed to extending Yahoo! beyond the desktop and to working in tandem with companies like TH!NK Mobility to develop innovative offerings. Yahoo! Everywhere provides seamless access to essential, personalized and timely information via a variety of alternative devices including Web-enabled phones, Personal Digital Assistants and 2-way pagers.