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Toyota Reports Best-Ever July Sales And Breaks the One-Million Sales Mark

    TORRANCE, Calif., Aug. 1 Toyota Motor Sales (TMS), U.S.A.,
Inc., reported today that July marked the first time in its 44-year history in
the U.S. that it surpassed the one-million sales mark this early into the
third quarter.
    Toyota reported its strongest July ever with sales of 143,283 units, up
5.8 percent over last July.  Calendar-year-to-date (CYTD) sales stand at
1,008,664 units, an increase of 6.3 percent over the same period last year.
    "The first half of this year's new-car game had everyone on the edge of
their seats, but the second half could be even more exciting," said Jim Press,
TMS executive vice president and COO.
    He added that Toyota and Lexus dealers are enjoying a bump in sales from
new models such as the car-based Highlander sport utility vehicle (SUV) and
the LS 430 luxury sedan, which are helping them maintain their lead over all
other makes in sales per outlet.
    The Toyota Division outperformed last July with 126,240 units sold, up
7.1 percent.
    Toyota Division's light trucks led the sales charge with best-ever July
sales of 59,669 units, up 26.9 percent from last year.  The redesigned Tacoma
compact pickup posted strong July sales of 13,402 units, up 7.2 percent.  The
Tundra full-size pickup enjoyed best-ever  July  sales of 9,807, up
10.0 percent.  The RAV4 compact SUV recorded best-ever July sales of 7,361, an
increase of 116.3 percent.  The all-new Highlander mid-size SUV and Sequoia
full-size SUV recorded sales of 8,025 and 5,821 units, respectively.
    The Prius gas/electric hybrid sedan celebrated the one-year anniversary of
its launch in the U.S. market, with 1,037 units delivered in July, an increase
of 23.3 percent.  Sales of the Corolla compact sedan held steady at 18,233, up
2.1 percent.
    Passenger cars led sales for the Lexus Division, with 10,397 units sold,
up 15.5 percent over the same period last year.  The flagship LS 430 luxury
sedan posted 2,260 sales, an increase of 136.9 percent.  Consumers are taking
full advantage of the summer weather in the all-new SC 430 hardtop
convertible, which posted sales of 1,010 units.
    Sales of North American-built vehicles accounted for 61.5 percent of total
July sales.


                              TOYOTA/LEXUS SALES
                                  JULY, 2001

                           --- CURRENT MONTH ---  -- CALENDAR YEAR TO DATE --
                                             DSR %                     DSR %
                            2001      2000    CHG     2001      2000     CHG

    TOTAL VEHICLE SALES    143,283  135,457    5.8 1,008,664   948,749   6.3
      Memo: Total
            Toyota Div.    126,240  117,854    7.1   881,879   837,468   5.3
      Memo: Total Lexus
            Div.            17,043   17,603   -3.2   126,785   111,281  13.9

    TOYOTA DIV. IMPORT CAR  14,986   19,078  -21.4   103,240   144,436 -28.5
    LEXUS IMPORT CAR        10,397    9,001   15.5    77,836    50,917  52.9
    TOYOTA DIV NA
     BUILT CARS             51,585   51,749   -0.3   380,316   383,246  -0.8
    TOTAL TOYOTA CARS       76,968   79,828   -3.6   561,392   578,599  -3.0

    SPORT UTILITY VEHICLES  35,635   23,533   51.4   241,920   163,716  47.8
    Memo: Lexus
          Sport Utility      6,646    8,602  -22.7    48,949    60,364 -18.9

    SMALL VANS               7,471   10,680  -30.0    52,358    65,120 -19.6
    PICKUPS                 23,209   21,416    8.4   152,994   141,314   8.3

    * NORTH AMERICAN
      BUILT VEHICLES
    COROLLA                 18,233   17,866    2.1   141,781   141,790   0.0
    CAMRY                   25,399   25,018    1.5   189,426   177,607   6.7
    AVALON                   7,953    8,865  -10.3    49,109    63,849 -23.1
    SIENNA                   7,471   10,680  -30.0    52,358    65,119 -19.6
    PICKUP                  23,209   21,416    8.4   152,994   141,305   8.3
    SEQUOIA                  5,821        0   #N/A    39,373         0  #N/A
    TOTAL                   88,086   83,845    5.1   625,041   589,670   6.0
    N.A. VEHICLES
     % OF TOTAL              61.5%    61.9%            62.0%     62.2%

    SELLING DAYS                25       25              179       179

    DSR = DAILY SELLING RATE