New Campaign Aims to Increase Passenger Safety Among Minorities
--WHAT: Press conference to launch new safety restraint campaign called C.A.R.E. WHEN: Thursday, Aug. 30, 2001 at 9:00 AM WHERE: Houston TRANSTAR 6922 Old Katy Road WHY: The C.A.R.E. (Child and Adult Restraint Education Program) campaign aims to increase the usage of proper safety restraints among minorities in the Greater Houston area, and thus save lives. Research shows that nearly 60 percent of kids ages 1 through 4 are restrained; unfortunately, these children are also much more likely to be injured or killed in a crash. For Hispanics and African-Americans, the percentage is even lower. According to the National Highway Traffic Safety Administration, using car safety seats reduces risk of death for infants and toddlers up to 71 percent. The C.A.R.E. campaign is set to launch on the heels of a new Texas law (Senate Bill 113), effective Sept. 1, 2001, that requires all children under age four or 36 inches tall to ride in proper restraints.