SmarTire Begins North American Shipment Of New Products

    RICHMOND, B.C.--Sept. 11, 2001--SmarTire Systems Inc. , a global leader in tire pressure and temperature monitoring systems, reported today it has launched the distribution of its new aftermarket products in North America with two industry leaders, The Tire Rack and Big O Tires.
    The two companies will sell SmarTire's new family of tire monitoring aftermarket products for passenger cars and light trucks in the United States and Canada.
    SmarTire has a business-to-business marketing strategy whereby its aftermarket products will be sold through distributors and dealers. It is the Company's goal to partner with distributors that offer superior customer service and are committed to the promotion of improved vehicle safety through tire monitoring.
    "These orders follow our initial distribution in Europe and represents the beginning of our marketing strategy for SmarTire's aftermarket products in North America," stated Robert Rudman, SmarTire's President and Chief Executive Officer. "The launch of our aftermarket products in North America with these exceptional distributors and retailers will ensure that SmarTire products gain strong brand recognition and acceptance. We look forward to building existing and new distribution relationships going forward."
    SmarTire technology provides drivers with improved vehicle safety, fuel economy, handling and performance. The new products offer a tire monitoring solution for existing vehicles that acts as an early warning device alerting the driver of small leaks or variances in tire pressure and temperature.
    The Tire Rack is America's oldest and largest "customer direct" high performance tire and wheel distributor. Since 1979, The Tire Rack has grown to become a leading national distributor of high performance tires, road wheels, and suspension products. The Tire Rack is also the oldest continuing distributor of SmarTire Pressure Monitoring Systems. Tire Rack associates are experts with "real world" driving knowledge that offer superior advice and customer satisfaction. Additional information can be found at www.tirerack.com
    Big O Tires is one of North America's fastest growing retail tire and auto service networks. It serves the high performance, light truck and passenger aftermarkets with a network of more than 490 franchises and company-owned retail stores. Located in 20 western, midwestern and southeastern states as well as in Canada, Big O is committed to customer service by providing powerful support, marketing and training programs to their dealers. Additional information can be found at www.bigotires.com
    Since 1987, SmarTire has pioneered the research and development of tire monitoring technology and advocated that tire monitoring will become the next major breakthrough in vehicle safety following airbags and anti-lock brakes. With the new Transportation Recall Enhancement Accountability and Documentation (TREAD) Act, improved tire safety standards will now be legislated and will require tire pressure warning systems on all new passenger cars and light trucks produced in the U.S. after 2003.
    SmarTire develops and markets the world's most technically advanced tire monitoring systems for all sectors of automotive and transportation industries. Additional information can be found at www.smartire.com

    "Kevin A. Carlson"

    Kevin A. Carlson, C.A.
    Chief Financial Officer and Managing Director