New 2002 Toyota Camry Debuts
DEERFIELD BEACH, Fla.--Sept. 13, 2001--The all-new 2002 Toyota Camry, which will ride on its first, all-new platform in 10 years, made its U.S. debut on August 27, 2001, and is available for a test drive, purchase or lease. To introduce the new vehicle to consumers, Southeast Toyota Distributors, LLC is hosting the 2002 Toyota Camry Mall Tour during the month of September in 36 malls in Florida, Georgia, Alabama and North and South Carolina (schedule attached).In conjunction with Publix Super Markets Inc. and the Publix Premium Certified Beef Tailgate Tour, the new Toyota Camry will be on display at various sports events. The Tailgate Tour will travel to professional and college football games in Florida and Georgia to enhance the tailgating experience for the football fan audience (schedule attached).
"This is the best Camry ever. Toyota has redefined what consumers should expect from a world-class, mid-sized sedan," said SET Vice President of Sales and Marketing Ed Sheehy. "The new, sleek styling, improved performance, and interior capacity combine with legendary Toyota quality to create a Camry with universal appeal. Current Camry owners, as well as people who have never before considered a Camry, will love this car."
The CE grade has been eliminated, and a new SE grade has been added, offering a distinctly sportier style by integrating a sports grille, black headlamp masking, fog lamps, a rear spoiler and unique black pearl badging. With an MSRP (manufacturer's suggested retail price) as low as $18,970, one of Camry's most notable changes is the more spacious, open interior, which includes one and a half more inches of rear legroom. New colors include Phantom Gray Pearl, Black Walnut Pearl, Salsa Red Pearl, Desert Sand Mica, Aspen Green Pearl, Stratosphere Mica and Catalina Blue Metallic. Please email kimberley.denney@jmfamily.com for a digital photo of the '02 Toyota Camry.
Ranked first among Toyota's American distributors in sales and customer satisfaction, Southeast Toyota Distributors, LLC, (http://www.buyatoyota.com), based in Deerfield Beach, Fla., is the largest franchised distributor of Toyotas in the world. The company distributes vehicles to over 160 dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. SET is owned and operated by JM Family Enterprises, Inc., a $7.1 billion diversified automotive corporation.
2002 TOYOTA CAMRY MALL TOUR
SEPTEMBER 1-30, 2001
Florida
------- Miami/Ft. Lauderdale
Jacksonville Orlando /West Palm Beach
------------ ------- ---------------------
Orange Park Mall Altamonte Mall Aventura Mall
Regency Mall Melbourne Square Mall Dadeland Mall
Mall of the Avenues Seminole Town Square Fort Lauderdale
The Florida Mall Galleria
West Oaks Mall Town Center of
Boca Raton
Tampa/St. Petersburg/
Fort Myers Pensacola Sarasota
---------- --------- ---------------------
Edison Mall Cordova Mall Brandon Town Center
Sarasota Square Mall
Ocala Desoto Square Mall
-----
Paddock Mall
Georgia
-------
Atlanta Savannah
------- --------
Gwinnett Place Mall Savannah Mall
Perimeter Mall
Southlake Mall Macon
Town Center at Cobb -----
Mall of Georgia Colonial Mall
Alabama
-------
Birmingham Florence
---------- --------
Eastwood Mall Regency Square Mall
Riverchase Galleria
South Carolina
--------------
Columbia Greenville/Spartanburg
-------- ----------------------
Columbia Mall Haywood Mall
Columbiana Mall Westgate Mall
North Carolina
--------------
Charlotte Greensboro Raleigh
--------- ---------- -------
Eastridge Mall Hanes Mall - Winston Cary Towne Mall
Salem
Oak Hollow Mall -
High Point
PUBLIX BEEF TAILGATE TOUR
In conjunction with Publix Super Markets, the new Camry will be on
display at various venues and includes photo opportunities and Publix
Premium Certified Beef tastings. The tour will include 2002 models of
the Toyota Camry, Toyota Sequoia and Toyota Tundra at the following
locations:
Date Location Game
---- -------- ----
Sept. 23 ALLTEL Stadium, Jacksonville, FL NFL-Jaguars vs. Titans
Oct. 6 ALLTEL Stadium, Jacksonville, FL NCAA-FL A&M vs. SC St.
Oct. 20 Citrus Bowl, Orlando, FL NCAA-UCF vs. La. Monroe
Oct. 27 ALLTEL Stadium, Jacksonville, FL NCAA-UF vs. UGA
Nov. 3 Orange Bowl, Miami, FL NCAA-UM vs. Temple
Nov. 4 Pro Player Stadium, Miami, FL NFL-Dolphins vs. Panthers
Nov. 10 Sanford Stadium, Athens, GA NCAA-UGA vs. Auburn
