New Car Buyers Returning To Showrooms

The Wall Street Journal reported today that buyers returned to new-car showrooms over the weekend, lured in part by interest-free offers from General Motors and Ford.

It went on to quote Van Bussman a J.D. Power & Associates economist, "While it's too early to say there's been a definite and sustained turnaround, I think that we should be heartened by the lack of any further deterioration,"

According to data from more than 5,000 dealerships collected by J.D. Power, sales Saturday were down 16 percent from the average of the four Saturdays before Sept. 11. That was the smallest decline seen any day since the attack.

But sales in many areas still weren't up to levels seen before 911, in the first week after Sept. 11, J.D. Power's data showed sales falling off as much as 40 percent.

While day-to-day sales results can be very volatile, making comparisons difficult, dealers and industry officials confirmed that consumers, who cut back sharply on spending right after the attacks, are returning to the market.