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Rainbow/PUSH Coalition Will Announce Plans Step Up Challenge to Nissan and Others

    DETROIT--Oct. 28, 2001--

Reverend Jackson Continues to Push Nissan to Engage in Reciprocal Trade or No Trade with Minority Consumers

    Reverend Jesse L. Jackson, Sr., Founder and President of the Rainbow/PUSH Coalition, will host a press conference on Monday, October 29 at the downtown Detroit Marriott Hotel. Rev. Jackson and Professor Ian Ayers of Yale University will be on hand to announce the organization's plans step up its challenge to Nissan's discriminatory practices of predatory lending and market limitations throughout the automotive industry.
    Professors Ayers and Mark Cohen of Vanderbilt University studied more than 300,000 actual automotive finance transactions--the largest, most objective study sample of its kind.

    ¶ Detroit Marriott- Downtown
    ¶ Monet Conference Room
    ¶ 12:30 pm EST

    The press conference will follow a morning meeting planned with executives from General Motors and comes on the heels of Rainbow/PUSH's historic negotiations with Toyota Motor Sales, U.S.A. earlier this year resulting in Toyota's 21st Century Diversity Strategy.
    To confirm attendance and schedule interviews with Rev. Jackson or Professor Ayers, please contact Keiana Barrett at 773.256.2713.

    About the Rainbow/PUSH Coalition

    RPC is the merger of Operation PUSH (founded 1971) and the National Rainbow Coalition (founded in 1985). RPC has established 9 industry and geographically specific trade bureaus across the country, including Wall Street Project (NYC), Peachtree Project (Atlanta), Automotive Project (Detroit) and Silicon Valley Project (San Jose). RPC is uniting people of diverse ethnic, religious, economic and political backgrounds to make America's promise of 'liberty and justice for all' a reality.

    About the RPC Detroit Bureau

    The Rainbow/PUSH Coalition Detroit Bureau was launched to address the collective needs of the automotive industry with respect to employment, supplier diversity, marketing, finance and technology. The project works to promote and increase minority participation and program integration at all levels of the automotive industry through partnership, research and community relations. Additionally, the bureau serves as an advocate on behalf of employees, customers and corporations within the automotive industry.