Dollar Rental First To Add Live Online Customer Communication

TULSA, Okla., Jan. 24 -- Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc., , today will begin responding live to online customer inquiries on www.dollar.com .

In addition to making car rental reservations, checking itineraries and rates, dollar.com users can click on one of several ``text chat'' buttons conveniently located throughout the site, type in their question or comment and get an immediate, live response.

Customers simply have to enter their name, e-mail address, zip code and question into the chat dialogue page. Then, they will see a dialogue box that will instantly connect them to a customer service representative to answer their car rental questions.

``Text chat provides us with immediate feedback from customers concerning site enhancements, changes and online promotions,'' says Janet Worley, Staff Vice President of Reservations, Dollar Rent A Car. ``In addition, this function allows us to give our online customer the same personalized attention we give our telephone customers. It's a win-win situation for both Dollar and the customer.''