Membership Cards Win Discounts at Six Las Vegas Malls

LAS VEGAS, Feb. 21 -- The Las Vegas Convention and Visitors Authority (LVCVA) and Shop Las Vegas announce a cooperative arrangement with the American Automobile Association (AAA). Members of AAA presenting their membership card to the concierge at any of six participating Las Vegas-area shopping venues will receive a book containing special offers and discounts for a variety of retailers.

As Las Vegas has evolved from a gaming getaway into a full-service resort destination, its amenities and attractions have grown in number and scope. Shopping has become a must-do for visitors to Las Vegas, who seek out its elaborately themed venues, as well as its concentration of designer retailers rivaling that found in other world capitals of haute couture. With 25 million square feet of shopping space destination-wide and an unparalleled variety of choices in everything from department stores, to fashion outlets, to high-end boutiques, Las Vegas offers every imaginable sort of retail experience.

Malls participating in the AAA discount program include:

THE BOULEVARD MALL

The Boulevard Mall, one of Nevada's largest shopping centers with 1.13 million square feet of retail space, features 140 stores and shops including well-known anchor stores J.C. Penney, Sears, Dillard's and Macy's. It also houses numerous specialty shops such as Nature Company, Natural Wonders, Sanrio Surprises, Rampage, Charlotte Russe and a Footlocker Triplex. The Boulevard Mall is located two miles east of the Strip at 3528 Maryland Parkway.

DESERT PASSAGE AT THE ALADDIN RESORT CASINO

Desert Passage, the 475,000 square foot world-class retail and restaurant complex, is the newest shopping venue on the Las Vegas Strip. The mall surrounds the new Aladdin Resort Casino and offers more than 130 retailers, such as Tommy Bahama, Napoleon, Aveda, Royal Selangor, and 14 world-famous restaurants, such as Commander's Palace, Blue Note Jazz Club and Lombardi's. Designed to immerse shoppers in an exotic marketplace, Desert Passage features shops tucked into an eight-story mountainside, an indoor thunderstorm, and free performances by belly dancers, acrobats and contortionists.

FASHION OUTLETS LAS VEGAS MALL (PRIMM)

The $75 million, 359,000-square-foot Fashion Outlets Las Vegas shopping mall in Primm, Nevada, features more than 100 brand name outlet stores, including DKNY, Calvin Klein, Kenneth Cole, Ralph Lauren Polo, Banana Republic and Williams-Sonoma. It is located at the Southern Nevada-California border less than 40 miles from Las Vegas. Shuttle bus service to the Fashion Outlets is provided from the New York-New York hotel-casino on the Las Vegas Strip. Helicopter transport is also available.

THE FASHION SHOW

Located on the corner of the Las Vegas Strip and Spring Mountain Road, The Fashion Show mall includes six anchor stores and 140 boutiques, shops and restaurants. The shopping center features specialty stores such as Williams-Sonoma, The Sharper Image and Discovery Channel Store. The Rouse Co., owner-developers of The Fashion Show, are expanding the shopping center to 1.8 million square feet, placing the busy retail center among the 10 largest malls in the country. Upon the expansion's completion, The Fashion Show will be the only mall to feature these eight high-end anchor stores under one roof: Neiman Marcus, Saks Fifth Avenue, Bloomingdale's Home, Lord & Taylor, Macy's, Dillard's, Robinsons-May Co. and Nordstrom's.

GALLERIA AT SUNSET

The Galleria Mall is located at Sunset Road and Stephanie Street in Henderson, about 12 miles east of Las Vegas. Galleria At Sunset tenants include J.C. Penney, Robinsons-May Co., Dillard's, Mervyn's of California, Ann Taylor, Cache, Champs, American Eagle Outfitters, Eddie Bauer, The Disney Store and a 600-seat food court.

SHOWCASE MALL

The Showcase Mall is located at the south end of the Las Vegas Strip, next to the MGM Grand. It features unique shops and entertainment for everybody, with stores and attractions such as World of Coca-Cola, M&M's World, Ethel M. Chocolates, Gameworks, United Artists Theatres, Sephora, and Grand Canyon Experience.

For more information on Las Vegas, visit www.vegasfreedom.com or call 1-877-VISIT-LV.