The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

`MTV Presents Incubus Sweepstakes'

    VENICE, Calif.--(ENTERTAINMENT WIRE)--April 29, 2002--

    Civic Tour and MTV Give Music Fans the Chance to Go on Tour with
    Incubus and Win a 2002 Honda Civic Si Custom Designed by the Band

    Civic Tour and MTV: Music Television are teaming up to give one lucky music fan the trip of a lifetime: a three-day tour with rock band Incubus on the official Civic Tour `Inc-U-Bus.' One grand prize winner and a guest will travel with the Civic Tour crew for three Incubus performances in New Orleans (July 1), Austin (July 2) and San Antonio (July 3). They'll travel from city to city, along with the band -- and ride on the Incubus tour bus with the support crew. Plus, they'll have a little face-time with the band at each stop along the way. After the last concert, the MTV winner will go backstage to be presented with the ultimate prize: a customized new 2002 Honda Civic Si, personally designed by the members of the band: Brandon Boyd, Mike Einziger, Dirk Lance, Jose Pasillas and Kilmore.
    "It's great that MTV is making it possible for so many of our fans to have the chance to win the Civic Si that we designed," says Incubus' Einziger. "It's a pretty tricked out automobile, with a cool fish design and a killer stereo system."
    Civic Tour is a unique promotion where music fans can catch Incubus and have a chance at winning all-new customized 2002 Honda Civic Si's designed and autographed by the band. Created and produced by marketingfactoryinc., Civic Tour, a Honda owned entertainment property, is bringing the new Civic Si closer to youthful, contemporary drivers, while offering music fans more from their favorite bands. "We're really excited over at Honda about the national presence MTV's involvement is bringing to Civic Tour," says Doug Hoffman, American Honda's national advertising manager. "This great promotion is definitely bringing the program to a new level."
    Civic Tour kicked-off on April 11 in Portland, Oregon, launching a 50+ city national excursion presenting Incubus, whose latest album, "Morning View," has already sold more than 1.4 million copies.
    Fans can log on to Mtv.com from April 28 through May 20 to enter "MTV's Civic Tour Presents Incubus Sweepstakes." Five first prize winners will receive customized and autographed `Inc-U-Plaque' framed posters valued at $300 each and five second prize winners will be awarded customized and autographed `Inc-U-Board' skateboards valued at $100 each. Entrants must be at least 18 years of age and a residing citizen of the continental U.S. to be eligible.
    www.civictour.com, the official Web site of Civic Tour, provides more information about the "Tour," the "Band" and the "Car," including an interactive tour of the new 2002 Honda Civic Si and weekly personal messages from the members of Incubus as they tour the country.

    Based in Venice, Calif., marketingfactoryinc. is a full-service boutique entertainment marketing agency, specializing in merging music and popular lifestyle brands. Since incorporating in April of 1999, marketingfactoryinc. has enjoyed successful partnerships with national clients by developing and producing innovative entertainment marketing campaigns, connecting brands with bands. marketingfactoryinc. created and continues to produce Civic Tour for American Honda Motor Co., Inc., which debuted in 2001 with blink-182 and continued with Everclear.
    Also in 2001, marketingfactoryinc. developed promotional programs for Acura in support of the Acura Music Festival with Paul Simon, as well as mp3.com for Heineken. Recently, marketingfactoryinc. created and produced promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while also servicing Yahoo!, Sony PlayStation, Diamond Rio, Wherehouse Music, OP, EIDOS Interactive and Feld Entertainment.
    Honda is the world's preeminent engine-maker, and built more than 12 million engines globally in 2001 for its diverse line-up of automobiles, motorcycles, power products and ATVs. Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Using domestic and globally-sourced parts, Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982. Honda designs, manufactures and markets its products in North America and worldwide. Honda currently builds products in 11 manufacturing plants in North America, with three major R&D centers in the U.S.
    Rubin Postaer and Associates is an independent, full-service advertising agency with billings totaling $850 million. The agency represents: American Century Investments, American Honda Motor Co., Inc. (both Acura and Honda vehicles), Gardenburger(R), The Getty, Morningstar, Inc., UNICARE (Division of WellPoint) and VH1. In addition to its Santa Monica headquarters, RPA operates a full-service office in Chicago, along with six additional media-buying offices across the U.S.
    MTV Networks, a unit of Viacom Inc. , owns and operates five cable television programming services -- MTV: Music Television, MTV2, VH1, Nickelodeon/Nick at Nite, and TV Land -- all of which are trademarks of MTV Networks. Information about MTV and MTV2 is available on MTV Online, on America Online (Keyword: MTV) and the World Wide Web (www.mtv.com).

    Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.042902/bw1