The Internet (and The Auto Channel) is Different - Size Does Matter
Over the past 6 years people have asked us …”what is the difference between The Auto Channel and all the other automotive web sites?”
The main difference is that we understand the differences between a static print publication and a dynamic interactive publication.
Other differences include our “Automotive Universe” editorial concept… the respect we have for our viewer’s intelligence and auto acumen…the importance we place on the depth and breadth of content…and the multi-media content offered only by The Auto Channel.
The Auto Channel was designed and developed to offer a concentrated audience of intelligent web savvy car guys and gals…information that is not available to them any place else.
Our audience is comprised of “Influencers”, who aren’t swayed by the past, but demand access to massive amounts of relevant automotive information, whether as text, video, audio or whatever, to help them make or influence automotive decisions everyday.
The Auto Channel mirrors these automotive enthusiasts by offering them access to the Automotive Universe in a holistic perspective…as an immense matrix of interacting automotive communities: from new cars to motor sports, auto industry to auto repair, used cars to car shows, from alternative fuel powered vehicles to alternate routes, from online Racing Sims to women and cars and on and on…
The Auto Channel provides easy access to more than 49 gigabytes of unbiased and exclusive automotive content residing in, 16 databases, 500,000 pages and over 10,000 video and audio programs.
This massive library provides The Auto Channel users with a choice of not just a few relevant responses to their specific auto subject search, but hundreds if not thousands of responses/information, some of which does not exist anywhere else in the world.
When our users do a search on The Auto Channel they find not only specific data but are shown “see also’s”, connections to relevant automotive content that encourages them to take “side trips” to related stories and data.
OK, that’s all well and good, but what makes this different from other auto web sites?
They all have search…they all have editorial and most even offer limited video…they are credited with having it all…but do they really?
Let’s compare what many “media experts” believe are editorial competitors to The Auto Channel…online versions of old line automotive print magazines and single purpose consumer/dealer information services.
We chose some random automotive subjects and queried the “Search our Site” area of what appears to be tough competition for The Auto Channel…see the results, or search for yourself or do both:
http://www.theautochannel.com/search/index.html?LIVE
Search Performed July 2002
Number of Relevant Responses from:
The Road Car
Auto and and
Term Searched CHannel AutoWeek Track Driver Edmunds Kelley
|
Monte Carlo |
2920 |
89 |
1 |
9 |
No Search |
No Search |
|
Malibu |
508 |
23 |
0 |
3 |
No Search |
No Search |
|
Corvette |
2541 |
256 |
6 |
31 |
No Search |
No Search |
|
Tahoe |
676 |
35 |
0 |
5 |
No Search |
No Search |
|
Ford Recalls |
1694 |
0 |
0 |
11 |
No Search |
No Search |
|
Recalls |
7948 |
43 |
0 |
28 |
No Search |
No Search |
|
VW Recalls |
115 |
43 |
0 |
2 |
No Search |
No Search |
|
Audi Recalls |
199 |
0 |
0 |
1 |
No Search |
No Search |
|
2000 Honda Recalls |
137 |
0 |
0 |
0 |
No Search |
No Search |
|
SUZUKI |
2164 |
52 |
1 |
17 |
No Search |
No Search |
|
Porsche 911 Targa |
93 |
2 |
7 |
1 |
No Search |
No Search |
|
Ford Taurus |
1728 |
43 |
0 |
11 |
No Search |
No Search |
|
SVT |
185 |
66 |
2 |
16 |
No Search |
No Search |
|
Mustang |
2209 |
123 |
3 |
30 |
No Search |
No Search |
|
Cayenne |
44 |
24 |
2 |
4 |
No Search |
No Search |
|
Thunderbird |
1116 |
50 |
1 |
11 |
No Search |
No Search |
|
Aztek |
215 |
41 |
0 |
9 |
No Search |
No Search |
|
Saleen |
385 |
52 |
0 |
5 |
No Search |
No Search |
|
240 z |
62 |
7 |
0 |
6 |
No Search |
No Search |
|
Crash Ratings |
2884 |
1 |
0 |
0 |
No Search |
No Search |
|
Rollover Ratings |
117 |
1 |
0 |
7 |
No Search |
No Search |
|
Fuel Cell |
1536 |
32 |
1 |
20 |
No Search |
No Search |
|
Hybrid |
1648 |
85 |
1 |
39 |
No Search |
No Search |
|
Dale Earnhardt |
3279 |
164 |
0 |
7 |
No Search |
No Search |
|
Jeff Gordon |
3656 |
132 |
0 |
1 |
No Search |
No Search |
Autoweek, Road and Track, Car and Driver are some examples of reputation overshadowing reality.
Unbelievable you say, how can this be you wonder, why isn’t your advertising on The Auto Channel? (we hope you say).
As long time media industry participants we have always believed that TV is the most powerful medium, but highly subjective when determining what the viewing audience is really interested in…magazines are more targeted, but old fashioned and going in the wrong direction…only the web can be 100% targeted making it efficient, effective and economical when you place the right message in the right context on the right sites.
Smart advertisers can use sites like The Auto Channel to reach a highly concentrated audience of influential auto enthusiasts and intelligent buyers, who believe that because their time is valuable…Size Does Matter!
Bob Gordon, Co-Publisher