Rocky Mountain Radar Avoids Retail Supply Shortages

EL PASO, Texas, Nov. 7, 2002; Rocky Mountain Radar, a leading provider of radar detection equipment for personal automotive use, is standing tall during a tumultuous 2002 holiday selling season via its longstanding airfreight-only and proactive FCC-compliance policies.

While many radar detector companies suffer from spot shortages of their Asian-made products due to the West Coast Longshoremen's labor strife, Rocky Mountain Radar -- and its retailers -- are benefiting from the company's policy of shipping product from Asia to the U.S. exclusively by airfreight. Even if other manufacturers attempt to ship some of their inventory to the U.S. by air, Rocky Mountain Radar's pre-existing contractual arrangements give it first priority with airfreight carriers.

Further stabilizing Rocky Mountain Radar's supply line is the manufacturer's dedication to early compliance with FCC regulations. By anticipating and responding to recent FCC rulings far in advance, Rocky Mountain Radar ensured that only FCC-compliant product was on the retail shelf when those rulings took effect, thereby sparing its retailers from having to liquidate non-conforming inventory.

"Rocky Mountain Radar understands the retailer's critical need for dependable shipments of product that is sellable at the best possible margin. Our company is dedicated to those goals like no one else in our industry," said Doug Jones, vice president for sales and marketing at Rocky Mountain Radar. "We stand committed to delivering as much product as retailers need during this holiday season and beyond."

Labor problems between The Pacific Maritime Association and the International Longshore and Warehouse Union have severely impacted ocean-going commercial shipping to and from Asia in recent weeks. As of October 9th, the day a federal judge ended a 10-day labor lockout instituted by the Association, as many as 200 container ships were docked or anchored off the Pacific coast, according to published reports.

Since then, both sides have accused the other of instituting delaying tactics that are preventing the backlog from clearing. Representatives from the National Retail Federation complain that the delays are severely impacting delivery of goods for the holiday season.