Wheel Industry Council Publishes Installation Guide

DIAMOND BAR, Calif. (Nov. 18, 2002) -- The fact that wheels are still round is one of only a few constants in today’s automotive 
wheel business.

The continual debut of new wheel products and their complexity spurred SEMA, the Specialty Equipment Market Association, and 
its Wheel Industry Council to develop a wheel and tire installation-guidelines poster.

The poster is available to wheel and tire retailers, installers and restylers from WIC members, and WIC members also can include 
reduced-size versions of the poster in their catalogs and new wheels and products packaging.

The bi-lingual poster (English and Spanish) contains information and illustrations on special handling and equipment needed to 
install specialty wheels properly and protect their surface finishes.

"The members of the Wheel Industry Council worked at length to develop this poster, making certain it met all the needs and 
requirements of our industry," said WIC Chairman Sheldon Miller, Samco Distributing Inc., Riverside, Calif. "Their time and energy 
were instrumental in the project’s long development process."

WIC-member companies may obtain 100 posters at no charge from Paul Moritz at SEMA, paulm@sema.org, or 909/396-0289, ext. 
112. Quantities of more than 100 are available at a minimal cost.
The poster may be viewed online at www.sema.org/wicposter.

SEMA, the Specialty Equipment Market Association, represents the $26 billion specialty automotive industry. The trade association 
has more than 4,500 member companies. It is the authoritative source of research data, trends and market growth information for 
automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and 
technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 
1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.