Viewpoint Revs Up Toyota's 2003 4Runner Campaign With an Interactive Test Drive

    NEW YORK--Dec. 2, 2002--Viewpoint Corporation , a world leader in interactive graphics, today announced its involvement in an online campaign for the new 2003 Toyota 4Runner, which features an extended user-driven narrative presentation using Viewpoint's rich media platform.
    Toyota Motor Sales recently launched its most adventurous SUV marketing campaign to date to introduce the all-new, technologically advanced 2003 4Runner. Viewpoint programmed an interactive campaign designed by Saatchi & Saatchi advertising agency. Leveraging multiple media formats, including Viewpoint's photo-realistic 3D and Flash(TM) vector graphics, the 4Runner virtual ride demonstrates the advantages of the vehicle's latest features including: Torsen limited slip center differential, Vehicle Skid Control + TRAC Traction Control and X-REAS Sport Enhancement Suspension. The interactive narrative on toyota.com allows users to drive up a snow-covered mountain to experience the newest features of the SUV under severe conditions. The demonstration also illustrates parallel scenarios where a vehicle without 4Runner technology does not perform, while the new 4Runner clearly handles all obstacles safely. To take a virtual ride and experience the interactive virtual 4Runner first hand, visit: http://www.toyota.com/4runner
    "The all-new, fourth generation 2003 Toyota 4Runner raises the bar and improves upon the vehicle's core strengths with technologically advanced features," commented Steve Sturm, Vice President of Marketing, Toyota Motor Sales (TMS), U.S.A., Inc. "Viewpoint provided a unique method of demonstrating the 4Runner's advanced technology features over the Web through life-like product demonstrations."
    "A recent J.D. Power study found that 60% of car buyers use the Internet in their car shopping process and 88% of those buyers visit an automakers' Web site before going to the dealership for a test drive," said Mark Gray, Viewpoint's Executive Vice President of Sales. "Our technology communicates brand value effectively by letting consumers not only visualize the differentiating features that influence the car shopper's decision process, but by also allowing brands to communicate them in a cinematic manner never previously possible online."

    About Viewpoint

    Viewpoint Corporation is a leading provider of interactive media technologies and services. Its graphics operating system platform, the Viewpoint Media Player, has been licensed by Fortune 500 companies for use in online, offline and embedded applications serving a wide variety of needs, including: business process visualizations, marketing campaigns, rich advertising and product presentations. The Company also provides cross media digital solutions for film, broadcast television and games. Headquartered in New York City, the Company also has offices in London, Los Angeles and Salt Lake City. Visit the Viewpoint Web site at http://www.viewpoint.com.

    About Toyota Motor Sales, U.S.A., Inc.

    Toyota Motor Sales U.S.A., Inc. (TMS) is the sales, marketing, distribution and customer service arm of Toyota in the United States. Through a network of nearly 1,400 Toyota and Lexus dealers, it has achieved sales of more than 1 million vehicles annually over the past 12 years. Toyota vehicles are manufactured in 27 countries and are renowned for their quality, reliability and value. The third-largest vehicle manufacturer in the world, Toyota is the fourth-largest automaker in North America.
    This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance, and are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these forward-looking statements. For information about these and other risks, uncertainties and factors, please review the disclosure contained in the Company's filings and reports on file with the Securities and Exchange Commission.
    Viewpoint is a registered trademark of Viewpoint Corporation. Other product and company names herein may be trademarks of their respective owners. Copyright 2002 Viewpoint Corporation. All rights reserved.