Bobby Likis to Present Consumers' Point of View at Industry Event
Bobby Likis to Present Consumers' Point of View at Industry Event Also to Conduct Interviews During International CES 2003 PENSACOLA, Fla., Jan. 2 -- Bobby Likis is one of six panelists who will participate in "Connected for Success: An Overview of the Automotive Aftermarket," at the 2003 International Consumer Electronics Show (CES), on January 10 in Las Vegas, Nevada. Likis, host of "Bobby Likis Car Clinic" and "Car Clinic Minute," plans to bring "The Consumers' Point of View" to the forum scheduled for 3 p.m., room N260, Las Vegas Convention Center. The lively panel discussion will center on the challenge original equipment manufacturers (OEMs) and the automotive aftermarket face in delivering an integrated "digital dashboard" to consumers. Likis knows that OEMs proprietary audio/video systems aren't compatible with those offered by the aftermarket, which means car owners must return to dealers for system upgrades (and pursuant high cost) or face the challenge of local electronics shops modifying their vehicles' wiring, which can include disconnecting some safety systems. "Today's consumers demand a full-suite of mobile electronics for communications and entertainment, and they want it easy," Likis is convinced. "The challenge is getting all these devices installed properly and working together." Likis believes the first OEM to offer consumers compatible system upgrade options "wins!" "The three reasons that people buy are need, greed, and fear of loss. In his book, The Road Ahead, Bill Gates referred to 'Betamax versus VHS,' which speaks directly to the consumers' perception that they would be losing valuable recording time by choosing Betamax over VHS. This 'Perception of Loss' ultimately drove Betamax out of business even though, arguably, it was a superior quality product," Likis explains. "Current research shows that 'lifestyles,' 'upgrades,' and 'consumer education' are in," Likis explains. "By giving people information they can use to make their lives better, you help create loyal customers." Likis believes he has the plan to help create loyalty, which he'll unveil at CES 2003. In addition to his educational contribution, Likis will conduct interviews at CES with leaders of the mobile electronics industries. Selected interviews will be aired during 2003 Bobby Likis Car Clinic radio, television, and Internet shows. Bobby Likis Car Clinic, a weekly interactive call-in program airs in over a hundred markets across the U.S. each Saturday morning from 10 a.m. until noon EST and is streamed worldwide on the Internet. Car Clinic Television reaches a potential twenty million viewers through broadcast and cable networks. Car Clinic Minute, a daily :60 radio vignette, is aired on over 225 affiliates, including 39 of the top 50 markets, and is broadcast worldwide on the American Forces Radio Network. Bobby Likis Car Clinic is also heard daily on SpeedChannel on Sirius Satellite Radio. For more information about Car Clinic Network, call Steve Howard at 303-745-2233 or Tonia Haymans at 912-617-1371, and visit www.CarClinicNetwork.com . About CES International CES delivers more than 2,000 exhibitors, 3,200 media and some 100,000-trade attendees from the consumer electronics industry. It is the showcase event for those involved in buying, selling, or manufacturing consumer electronics products and technologies. For more information, visit www.CESweb.org . Source: Car Clinic Network CONTACT: Gary McCoy of Fairway Communications, +1-847-622-7228, or gmccoy@fairwaycommunications.com ; or Steve Howard of Car Clinic Network, +1-303-745-2233, or SHoward@CarClinicNetwork.com Web site: http://www.cesweb.org/ http://www.carclinicnetwork.com/ ************ Gary D. McCoy, President Fairway Communications 2160 Niagara Court Elgin, IL 60123-2505 847.622.7228 847.622.7229 (fax) gmccoy@fairwaycommunications.com www.fairwaycommunications.com
