Campbell-Ewald Taps Wishoo, Inc. to Activate Upcoming Chevrolet Rock 'N' Roll Tour

INDIANAPOLIS, Ind., Jan. 8, 2003; Wishoo, Inc., the event marketing industry's leader in interactive promotions, announced today their role in Chevrolet's upcoming Rock 'n' Roll national mobile marketing tour. Campbell-Ewald, Chevrolet's advertising agency of record, has developed the tour for Chevy and its marketing partners, Rolling Stone, Gibson Guitars, and the Hard Rock Hotel and Casino Las Vegas. The agency has selected Wishoo to help engage consumers at events with an online photo promotion.

"Using our proprietary technology, we will photograph event attendees, placing them 'on the cover' of Rolling Stone," said John Wechsler, Wishoo CEO. "After the event, they can retrieve their customized magazine cover via the Chevy web site. It's a once-in-a-lifetime opportunity for a music fan and a great way to tie the event sponsors to the whole Rock-and-Roll experience."

Campbell-Ewald's decision to use Wishoo's interactive marketing services centers on the Indianapolis-based firm's ability to generate consumer participation at the event and then continue the interaction and dialogue online afterwards. "Wishoo's services generate consistently high levels of consumer activity at the events," said John Schroeder, Campbell-Ewald Senior Vice President. "But with their integrated web-based technologies, they're also able to collect key data from the consumers we reach at events. That's extremely valuable to quantify the ROI of our client's investment."

The 10-month long mobile tour supports Chevy's current national advertising campaign, also created by Campbell-Ewald. The campaign features popular songs with Chevy referenced in their lyrics, including "409" by the Beach Boys, "American Pie" by Don McClean and "Little Red Corvette" by Prince.

Complete with live concerts and a rock-and-roll memorabilia showcase, the tour also includes a range of Chevy products, including the soon-to be launched SSR model. "The whole tour is designed to demonstrate the tight bond between popular music and Chevrolet," said Schroeder. "Fans of Chevy and fans of music will have a great experience."

Campbell-Ewald has used Wishoo's interactive promotions for several other mobile marketing tours, including the Salt Lake 2002 Olympic Torch Relay, the Salt Lake 2002 Olympic Torch Winter Games, the Monte Carlo ThunderTour, and the Chevy/ESPN College Football Tour