Dealix Dealer Network Doubles in 2002; Averages 110% Annual Growth Rate Over Past Five Years

PALO ALTO, Calif., Jan. 20, 2003; Dealix Corporation(Invoice Dealers) the market expert and leader in automotive Internet marketing services, reported today that the number of auto dealers in its Dealix Premium Dealer Network doubled in 2002. Dealix attributes this benchmark growth to the increased levels of consumers visiting its premiere auto-buying portal InvoiceDealers.com and its continued focus on expanding the network of auto dealers that utilize its lead services.

"Dealix really focuses on what they do best -- delivering qualified sales leads to dealerships," said Jerry Golinvaux of Roseville Chrysler Plymouth in Roseville, Minn. "We've been working with Dealix since 1998 when they began, simply because the service works. It's really the most efficient way to spend our advertising dollars because we get high close ratios. Dealix is a huge bonus for any dealership."

Steve Pace, Dealix's director of sales, was equally pleased with the results: "We've worked very hard this year to meet our performance goals, while striking a balance between the growth we're experiencing as a company and maintaining the level of service to our existing customers," said Pace. "Our dealers tell us we have the lowest attrition in the business because of the quality of our leads and the relationships they have with our reps."

"This loyalty and the effectiveness of the model itself have really fueled our growth," Pace continued. "I'm thrilled with the momentum we have going and the performance of the Dealix sales team."

According to the National Automobile Dealers' Association (NADA), in 2001, the average advertising cost per car sold using traditional advertising was around $450, while the average cost using Internet leads was $200. Dealix attributes such cost savings and the increasing demand for Internet leads by auto dealers and manufacturers to its forecasts for even higher growth results in the coming year.