GM Launches Chevy Towing Tour
February 3, 2003
GM Launches Chevy Towing Tour
Traveling Interactive Exhibit To Showcase Advantages Of Towing With Chevy Trucks
PONTIAC, Mich. - General Motors has kicked off the 2003 Chevy Towing Tour to inform customers of towing advantages of Chevy trucks at various venues throughout the United States. The traveling exhibit showcases many aspects of towing with Chevy trucks such as acceleration, braking, fuel consumption, and the tow/haul feature. In addition, GM’s Vortec V-8 gasoline engines, Duramax V-8 diesel engines, and Hydra-Matic and Allison transmissions will be highlighted.
The tour will make 28 stops at many towing-intensive activities such as boating, fishing, equestrian, outdoor recreation and farm shows. At selected tour stops, visitors will be able to experience the towing capability of a Chevy Silverado with a Duramax Diesel 6600 V-8 engine teamed with an Allison automatic transmission. They will also learn about the competitive advantages of a Vortec 8100 V-8 powered Chevrolet Suburban with a Hydra-Matic 4L80-E transmission while towing. At select locations the tour will also feature demonstrations of its four-wheel steering feature called Quadrasteer.
"While towing is often considered a challenge rather than an adventure, properly equipped tow vehicles, plus a little towing knowledge, bring the experience well within a motorist’s comfort level," said Rick Scheidt, Chevrolet marketing director for full-size trucks. "The 2003 Chevy Towing Tour offers customers an opportunity to increase their knowledge about towing and learn about the outstanding towing capabilities of the Chevy Silverado and Suburban."
"With engine sizes and chassis capacities to suit almost any load, Chevy trucks are equipped for most any towing need," said Steve Haener, assistant marketing manager for GM Powertrain. "Product specialists will work with customers individually to help them with any simple or complex towing issues they have. The customer will leave confident that Chevy trucks have the power, and power transfer, to do the job and meet their towing needs."
The tour began at a Bass Anglers Sportsman Society (BASS) tournament in Leesburg, Fla., in January and ends in November in Minneapolis at the Snow Show. More stops are being added as the schedule allows.
2003 Chevy Towing Tour Schedule
| BASS Tournament Harris Chain Leesburg, Fla. | January 10-12 | Pro Wakeboard Pontiac Lake Pontiac, Mich. | June 6-8 |
| BASS Tournament Lake Okeechobee Okeechobee, Fla. | January 17-19 | FLW Outdoors Tour Lake Wheeler Florence/Rogersville, Ala. | June 20-21 |
| Forrest Lee Whitaker (FLW) Outdoors Tour Lake Okeechobee Okeechobee, Fla. | January 24-25 | 50th Corvette Anniversary Nashville, Tenn. | June 27-28 |
| BASS Tournament Lake Seminole Bainbridge, Ga. | February 7-9 | Evansville Freedom Festival Evansville, Ind. | July 2-7 |
| FLW Outdoors Tour Atchafalaya Basin Morgan City, La. | February 14-15 | Kenworthyis Motocross Troy, Ohio | July 11-13 |
| BASS Tournament Toledo Bend Reservoir Many, La. | February 21-23 | Unadilla Motocross New Berlin, N.Y. | July 18-20 |
| BIKE WEEK Daytona, Fla. | February 28 - March 9 | BASS Masters Classic Louisiana Delta New Orleans, La. | July 28- August 3 |
| FLW Outdoors Tour Lake Murray Columbia, S.C. | March 14-15 | Game Fair Anka, Minn. | August 8-10 |
| BASS Tournament Santee Cooper Reservoir Manning, S.C. | March 21-23 | Game Fair Anka, Minn. | August 15-17 |
| CHEVY THUNDER IN SUNDANCE SQUARE Ft. Worth, Texas | March 28-29 | Championship Off Road Racing (CORR) Crandon, Wis. | August 29-31 |
| BASS Tournament San Joaquin River Delta Stockton, Cal. | April 4-6 | FLW Jacobs Cup James River Richmond, Va. | September 10-13 |
| BASS Tournament Clear Lake Clear Lake, Cal. | April 11-13 | Illinois Farm Progress Henning, Ill. | September 23-25 |
| Bass Pro Shop Camping Boating Classics Lawrenceville, Ga. | April 19-27 | National Hot Rod Association (NHRA) Fall Sport Compact Nationals Englishtown, N.J. | October 4-5 |
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BASS Tournament | May 2-4 | Sunbelt Expo Moultie, Ga. | October 10-12 |
| BASS National Fed. Championship Tuscaloosa, Ala. | May 12-17 | Texas State Fair Dallas, Texas | October 17-19 |
| BASS Jubilee Fest Alabama River Montgomery, Ala. | May 22-25 | NHRA Sport Compact World Finals Pomona, Cal. | October 25-26 |
| Bass Pro Shop Camping/Boating Classics Auburn Hills, Mich. | May 31-June 3 | Snow Show Minneapolis, Minn. | November 8-10 |
GM Powertrain is a global producer of engines, transmissions, castings and components for GM vehicles and other automotive, marine, and industrial OEMs. Headquartered in Pontiac, GM Powertrain has operating and coordinating responsibility for General Motors powertrain manufacturing plants and engineering centers in North America, South America, Europe, and the Asia-Pacific region.
