Dodge Unleashes 150 MPH Viper-Powered 2004 Dodge Ram SRT-10

    -- Five Hundred Uncoiled Viper Horsepower = Most Powerful Production
       Pickup Ever

    CHICAGO, Feb. 13 -- If it's worth doing, it's
sometimes worth overdoing.  So only Dodge could create the boldest, baddest
and fastest full-size pickup ever, the Viper-powered 2004 Dodge Ram SRT-10.
    Taking its rightful place as the ultimate performance pickup, the 2004
Dodge Ram SRT-10 brings a massive dose of Viper power to the performance
pickup segment, with a class-demolishing 500 horsepower and 525 lb.-ft. of
torque.  Topping 150 mph in maximum speed and reaching 60 mph in approximately
five seconds, Dodge has recalibrated all expectations for truck performance.
    "The Dodge Ram SRT-10 may be the first halo truck, but trust me, this
truck is no angel," said Wolfgang Bernhard, Chief Operating Officer, Chrysler
Group.  "The Ram SRT-10 is true to the performance ideals that created the
original Dodge Viper: keep it simple and make it fast."
    "There is no replacement for displacement," added Bernhard.  "The Ram SRT-
10 delivers its astounding performance in a way that only Viper owners will
recognize, with an endless rush of torque."

    The 500 Club
    The numbers don't lie: the Dodge Ram SRT-10 is the most outrageous pickup
ever.  With 500 horsepower, 525 lb.-ft. of torque, 505 cubic inches and a 500-
watt, ear-melting sound system, Dodge dominates in every category.  Simply
put, the 2004 Dodge Ram SRT-10 is the new performance truck icon.
    The Ram SRT-10's mayhem-making ability is delivered courtesy of the
highest displacement engine in a factory pickup truck -- the same 8.3-liter
V-10 that powers America's ultimate sports car, the all-new 2003 Dodge Viper.
The V-10's horsepower rating easily surpasses all other pickups -- not to
mention virtually every production sports car in the world.
    "We set out to create the Viper of trucks and we delivered," said Jim
Schroer, Executive Vice President - Global Sales and Marketing.  "This is a
unique truck -- a low volume, over-the-top collectible that remakes the entire
segment.  In the performance truck segment, the Ram SRT-10 simply dominates
the road -- and proves once again that Dodge DNA runs true and deep."