The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

The Mercedes-Benz of Video Games Has Arrived Exclusively on Xbox

    WESTLAKE VILLAGE, Calif.--March 20, 2003--TDK Mediactive, Inc. (OTCBB:TDKM) announced today that "World Racing(R)," with its 117 unique race tracks, has shipped to all major retail outlets throughout North America exclusively for the Xbox(TM) video game system from Microsoft. "World Racing" is the first and only video game ever to showcase nearly the complete current production line of Mercedes-Benz automobiles, including prototype, racing and vintage models.
    "`World Racing' features 100% accurate Mercedes-Benz car models and physics individually true to their original specifications," commented Stefan Serwe, vice president, marketing, TDK Mediactive. "`World Racing' utilizes the full potential of the advanced graphics capabilities of the Xbox, showcasing seven gorgeous and gigantic drive-anywhere landscapes, plus some of today's hottest bass-thumping tracks by the Ministry of Sound. `World Racing' is a must-have for Mercedes-Benz and racing enthusiasts, alike."
    Developed by Synetic, gamers can now drive the best cars in the world...all over the world. It's the first course racing game that allows players to go anywhere in a choice of current Mercedes-Benz road cars and the best of storied racing and prototypes -- over 100 cars in all. Players take on seven of the largest environments ever put in a racing game, from an Autobahn romp to an off-road jungle jaunt. Not confined to a track like most racing games, gamers go where they want, when they want, driving fast and smooth in the pursuit of the World Championship.

    World Racing Features

-- 117 different tracks in 7 huge, total-access 3D environments (ranging from Nevada to Japan, scenic Mexico countryside to dense urban landscapes, the Alps to Mercedes-Benz's own legendary Test Centre) courtesy of a new state-of-the-art landscape engine.
-- Over 100 original cars...A- to S-Class, AMG to racing, vintage to prototype. And the cars drive realistically, as each car's characteristics are based on 150 original data parameters supplied by Mercedes-Benz.
-- State-of-the-art physics allow for powerslides, burnouts, and race-style driving with real-world feel. Collisions also affect performance and appearance...cars show body damage.
-- Adjust the handling of each car for maximum flexibility. Customize each car with a choice of over 15 colors.
-- Choose the race: Training, Single Race, Mission mode...or combine them all for the ultimate challenge.
-- Race with friends in multiplayer modes that offer split screen racing for up to 4 players.

    About the Mercedes-Benz license

    DaimlerChrysler, Three Pointed Star in a Ring and Three Pointed Star in a Laurel Wreath and Mercedes-Benz are trademarks of and licensed courtesy of DaimlerChrysler AG and are used under license to TDK Recording Media Europe, SA.

    About TDK Mediactive, Inc.

    Southern California-based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM), and the Nintendo GameCube(TM), Game Boy(R) Advance and Game Boy(R) Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned subsidiary of TDK Corporation . More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

    This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward- looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

    Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.