Car Buying Interest Surprisingly Stable

DETROIT, March 20 -- StoneAge Corporation Founder and CEO, Mark Campbell, said today that after the initiation of the war with Iraq consumer interest in car buying appears to be surprisingly stable.

"Low interest rates, incentives and exciting new product introductions from the car manufacturers all seem to be playing an important role in supporting today's car buying market," said Campbell.

"Traffic and Internet requests for information at our internet car shopping properties, including car.com, are surprisingly strong. Our real-time traffic measurement and information is a 'leading indicator' of what car sales will be in the future. Before the Internet there was never a way to gauge this type of information in real time. Everyday, we have a stadium full of car shoppers on our sites. About 15% of them tell us who they are and what they are interested in buying," said StoneAge Chief Marketing Officer, David Wassmann.

"As this industry develops, StoneAge is in a unique position to collect and analyze data on consumer car buying patterns. The exciting thing about our business is we have data that is consumer-driven and actionable. In the past, most of the industry data was inferred from history. Even better, the consumers we've identified as 'being in the market to buy' can be influenced. This provides the manufacturers and their dealers with a great opportunity to win incremental market share," said Wassmann.

ABOUT STONEAGE CORPORATION

Founded in January 1996, StoneAge Corporation, a pioneer in the online car shopping industry, is a direct response Media Company focused on the automobile industry. It attracts over 1.4 million unique users a month making it one of the largest auto properties on the Internet and one of the very few to be profitable for 5 years running. StoneAge owns and operates a portfolio of dozens of sites including car.com, suvbuyer.com, convertiblecarbuyer.com, sportscarbuyer.com, luxurycarbuyer.com, minivanbuyer.com, and usedprices.com. Over the last seven (7) years in business, StoneAge has accumulated 12 million consumer profiles and their car buying preferences. StoneAge's mission is to bring Consumers and Dealers together in a better car buying and selling environment.