American Honda Sales Increase 20.7 Percent to New March Records
Expanded Product Lineup and New Models Boost Honda Division Sales
TORRANCE, Calif., April 1 -- American Honda posted new records for total vehicles and light truck sales in March with total vehicle sales of 121,694, up 20.7 percent, and light truck sales reaching an all-time record of 47,049, up 41.8 percent.
New light truck models helped Honda Division post a 25.9 percent March overall sales increase to 107,651 with all-time record Pilot sales of 9,302 and Element sales of 6,234 adding to strong automobile sales. Accord sales reached 35,863, up 15.2 percent, and Civic sales reached 28,655, up 16.7 percent for March. Acura Division sales increased for the second consecutive month in 2003 with 4,887 MDX sales and 5,536 TL sales.
"American Honda's model lineup is the strongest and most diverse it's ever been," said Dick Colliver, executive vice president of sales for American Honda Motor Co., Inc. "New products like the Pilot, Element and the completely redesigned Accord demonstrate our commitment to meeting the diverse needs of our customers."
American Honda year-to-date sales of 310,506 reflect a 13.8 percent increase with Honda Division sales up 18.4 percent. All-time record Honda Division light truck sales of 42,162 broke the previous record of 36,780 set in August 2002. March 2003 was the second-best sales month ever for American Honda and the Honda division, the previous records being set in August 2002.
American Honda Vehicle Sales For March 2003
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 121,694 104,713 20.7% 310,506 276,439 13.8%
Total Car
Sales 74,645 70,254 10.3% 189,941 184,186 4.5%
Total Truck
Sales 47,049 34,459 41.8% 120,565 92,253 32.4%
Import Car Sales 17,372 12,360 46.0% 48,427 34,403 42.6%
Honda Division 14,663 8,700 75.0% 41,169 24,668 69.1%
Acura Division 2,709 3,660 -23.1% 7,258 9,735 -24.5%
Import Truck
Sales 12,652 13,722 -4.3% 33,007 39,053 -14.4%
Honda Division 12,652 13,722 -4.3% 33,007 39,053 -14.4%
Domestic Car
Sales * 57,273 57,894 2.7% 141,514 149,783 -4.3%
Honda Division 50,826 50,715 4.1% 126,527 131,449 -2.5%
Acura Division 6,447 7,179 -6.7% 14,987 18,334 -17.2%
Domestic Truck
Sales * 34,397 20,737 72.3% 87,558 53,200 66.8%
Honda Division 29,510 15,654 95.8% 74,346 40,329 86.8%
Acura Division 4,887 5,083 -0.2% 13,212 12,871 4.0%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 107,651 88,791 25.9% 275,049 235,499 18.4%
Accord * 35,863 32,324 15.2% 92,647 85,006 10.4%
Civic * 28,655 25,502 16.7% 72,810 66,595 10.8%
Prelude 1 380 -99.7% 9 1,403 -99.3%
S2000 748 977 -20.5% 1,728 2,423 -27.7%
Insight 222 232 -0.6% 501 690 -26.4%
FCX 0 1
Odyssey * 13,967 15,020 -3.4% 35,244 38,195 -6.5%
Passport * 7 634 -98.9% 47 2,134 -97.8%
Pilot * 9,302 23,586
CR-V 12,652 13,722 -4.3% 33,007 39,053 -14.4%
Element * 6,234 15,469
* Domestic Vehicle
Ttl 80,336 66,369 25.7% 200,873 171,778 18.5%
Accord 26,661 26,440 4.7% 66,444 68,190 -1.3%
Civic 24,165 24,275 3.4% 60,083 63,259 -3.8%
Passport 7 634 -98.9% 47 2,134 -97.8%
Pilot 9,302 23,586
Odyssey 13,967 15,020 -3.4% 35,244 38,195 -6.5%
Element 6,234 15,469
Acura Division
Total 14,043 15,922 -8.4% 35,457 40,940 -12.2%
Integra 0 2 0 17
RSX 2,125 2,782 -20.7% 5,582 7,294 -22.5%
CL * 911 1,261 -25.0% 2,192 3,395 -34.6%
TL * 5,536 5,918 -2.9% 12,795 14,939 -13.2%
TSX 1 1
RL 558 858 -32.5% 1,616 2,349 -30.3%
NSX 25 18 44.2% 59 75 -20.3%
MDX * 4,887 5,083 -0.2% 13,212 12,871 4.0%
Selling Days 26 27 75 76
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
