Semaphore Partners Launches General Motors' Performance Parts Website
GM's Catalog of Over 1,100 Performance Parts Now Available Online
SAN FRANCISCO, May 1 -- General Motors (GM) and Semaphore Partners, Publicis' premier provider of interactive services and partner of Chemistri, Publicis' GM-dedicated AOR, announced the re-launch of GM's Service and Parts Operations (GM SPO) SPOPerformanceParts.com. The site's new, robust functionality enables auto enthusiasts to search for information on over 1,100 auto performance parts, by keyword or part number, much as they would flip through a catalog.
The site's intuitive interface allows users to easily locate vital information, enabling them to make educated purchasing decisions at their preferred GM Performance Parts dealer. The site's convenient dealer locator wizard provides consumers with driving directions and a printable map to more than 300 participating GM Performance Parts dealerships, further enhancing their GM ownership experience.
"Understanding the mindset of the GM Performance Parts' 'do-it-yourself' customer was key in creating a great user experience," said Ken Abbey, interactive specialist for GM SPO. "Semaphore Partners has developed a streamlined resource for a core segment of the GM customer base, providing auto enthusiasts everywhere with efficient and convenient access to GM product information."
About Semaphore Partners
Established in 1991, Semaphore Partners is an award-winning interactive services firm. We design and build customer-focused websites, intranets and extranets, supported by interactive media and marketing programs. Our focus is on innovation: we select and leverage the best emerging technologies, create distinctive experiences, and conceive new approaches to connect our clients with their customers. Semaphore Partners has a proven history of creating integrated interactive solutions that deliver measurable results for clients such as Continental Airlines, General Motors, and McKesson.
Semaphore Partners is a wholly-owned division of Publicis Groupe SA , the world's fourth largest marketing and communications holding company with over $4 billion in revenue and more than 35,000 employees in 109 countries. Semaphore Partners teams with our global network agencies including Leo Burnett and Saatchi & Saatchi as well as technology partners such as BEA, IBM, and Microsoft.
About GM Performance Parts
GM Performance Parts is part of GM Service and Parts Operations (SPO). GMSPO, headquartered in Grand Blanc, Mich., markets automotive replacement parts and accessories worldwide under the GM and ACDelco brand names. For more information, visit the GM Performance Parts web site at spoperformanceparts.com and Goodwrench.com.
General Motors, the world's largest vehicle manufacturer, designs, builds and market cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.
