NADAguides Releases Marine Usability Statistics

COSTA MESA, Calif., May 28, 2003 -- NADAguides.com, (www.NADAguides.com), the nation's leading consumer vehicle information resource on the Internet, today released usability statistics about the boat section of its website to demonstrate the popularity of its online marine pricing, products and services. The NADAguides.com website, created by the editorial experts at N.A.D.A. Appraisal Guides -- the company known across the country for its popular bright yellow and blue appraisal guidebooks -- continues its rapid growth as demonstrated by this recent usability study.

According to the report, NADAguides.com breaks numerous records, including the amount of consumer traffic visiting the website's marine vertical each month, the amount of consumer boat pricing reports provided on a monthly basis, as well as the seriousness of the website's consumers highlighted by the success of the company's online sales programs.

As outlined in the study, more than 530,000 marine valuations are provided each month to consumers interested in researching the price of a variety of marine vessels. This statistic is coupled with the amount of consumer traffic visiting the marine section of the NADAguides.com website -- a whopping 300,000 visitors every month. Relative to the amount of consumer traffic is the overall seriousness of NADAguides.com consumers. The report reveals that more than 58% of NADAguides.com traffic is in the buying process, making the company's online sales programs and affiliate partnerships extremely successful.

"As you can see, we continue our rapid growth," said Damon Bennett, marine editor for NADAguides.com. "Consumers trust our information, they rely on the products and services we provide and, ultimately, they demonstrate their loyalty to the N.A.D.A. brand by visiting and transacting on the NADAguides.com website at record-breaking levels each month."

In addition to the company's popular marine pricing information, NADAguides.com also provides consumers with boat financing and insurance services, downloadable marine DMV documentation and the most comprehensive database of marine information available today, with more than 1,400 boat manufacturers represented. According to Bennett, the website's marine information is the second most accessed information behind automotive.

The NADAguides.com website also offers consumers new and used car, truck, van and SUV valuations and specifications, as well as information for van conversions, limousines, classic and collectible cars, motorcycles, RVs, ATVs, snowmobiles, helicopters, airplanes and manufactured housing.

Business professionals interested in learning more about NADAguides.com and its online consumer services can contact the company at 714.556.8511 x242.

About N.A.D.A. Appraisal Guides (NADAguides.com)

N.A.D.A. Appraisal Guides is the world's largest publisher of vehicle valuations and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com (www.NADAguides.com), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 70-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.