Saab Cars USA Continues Setting Sales Records With Best May Ever
Sales Increased 17.5% Over Last Year to 4,702 Vehicles - Making it the Best May in the Company's History
NORCROSS, Ga., June 3 -- Driven by strong sales of the Saab 9-3 Sport Sedan, Saab Cars USA set another sales record, reporting its best May ever with sales of 4,702 vehicles. That number marks a 17.5 percent increase over May 2002, and brings year-to-date sales to 20,554, up 24 percent over last year.
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"The momentum continues to roll for us in 2003," said Ed Peper, VP of Sales for Saab Cars USA. "We're seeing increases in all areas of our business -- Certified Pre-Owned, Parts and Accessories, as well as retail sales."
Saab's first foray into the compact sport sedan segment, the all-new 2003 9-3 Sport Sedan, is leading the sales push for the Swedish manufacturer. In May, Saab Cars USA sold 2,288 Sport Sedans, a 105 percent increase over 2002 9-3 hardtops last May. Year-to-date, the 9-3 Sport Sedan has outpaced its predecessor by 64 percent, with a volume of 11,255 vehicles versus 6,844. This five-month period includes only two sales months where the full range of Sport Sedans was available. The 210-hp variants went on sale in early April to complement the 175-hp Linear model.
Saab Certified Pre-Owned hit a high water mark in May as well. The program had its best sales month ever, with 913 vehicles -- a 125 percent increase over 2002. The banner month brought year-to-date sales to 3,212, a 153 percent increase over last year's 1,268.
Parts and Accessories sales were up 11 percent for the month and 10.5 percent year-to-date.
"The success that we are experiencing this year is a direct result of the collective efforts of the entire Saab team," said Debra Kelly-Ennis, President and COO of Saab Cars USA. "From the retail network to the support staff to the marketing team who created our new advertising campaign -- everyone's focus is on increasing sales."
Saab Cars USA, Inc. is the importer of Saab 9-5 and 9-3 automobiles for Saab Automobile AB and is headquartered in Norcross, Georgia, near Atlanta. For more information, see www.saabusa.com .
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