GM Drives Into Summer With July Marketing Program
Up to $4,000 Customer Cash Available on Select 2003 GM Vehicles
DETROIT - General Motors Corp. today announced its latest marketing program, Summerdrive 2, which runs from July 8 through July 31. GM is offering competitive cash rebates of up to $4,000 on select new 2003 GM vehicles. Alternatively, GM is offering interest-free financing for five years for qualified buyers on the purchase of new 2003 GM Buick, Chevrolet (except Corvette), GMC, Oldsmobile, Pontiac and Saturn vehicles. Additionally, GM announced customer cash rebates and attractive APR finance rates for qualified buyers of select 2004 models.
GM also continues its "GM in the Driveway" and "24-Hour Test Drive" programs through September 2, 2003.
"Summerdrive 2 begins our annual summer selldown season with terrific values and great selection," said John Smith, group vice president of GM North America Vehicle, Sales, Service and Marketing. "It's especially good this year with our '24-Hour Test Drive' program giving consumers an unmatched opportunity to experience one of our 'gotta have' new cars and trucks overnight before making a final decision."
A national campaign including print and television advertising begins on July 8.
Following are the terms for GM's 2003 and select 2004 models (for qualified buyers) - July 8 through July 31:
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2003 Model Year Vehicles:
Buick
0.0/0.0/0.0 36/48/60
0.0/2.9/3.9 36/48/60
5.9/5.9/5.9 36/48/60 2004 Model Year Vehicles:
1.9/2.9/3.9 36/48/60
5.9/5.9/5.9 36/48/60
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2003 Model Year Vehicles:
$4,000 cash on Chevrolet
Cavalier, S10, Tracker and Avalanche; GMC Sonoma, Oldsmobile Alero; Pontiac
Sunfire. 2004 Model Year Vehicles:
Or Customer Cash S-10, Venture; GMC Envoy, Sonoma Crew Cab; Oldsmobile Bravada, Silhouette; Pontiac Grand Prix, Montana, Vibe $1,500 on 2004 Buick Century, LeSabre, Park Avenue, Regal, Rendezvous; Chevrolet Cavalier (select models), Impala, Monte Carlo; Pontiac Aztek, Grand Am, Sunfire (select models); Oldsmobile Alero
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