Ford F-150 Continues Tradition of Value Throughout 2004 Lineup Of America's Best-Seller

DEARBORN, Mich., July 10 -- The best-selling vehicle in America for 21 years running, Ford F-Series continues to build on its strong tradition of toughness and value with pricing for the 2004 F-150 lineup starting at $19,125 -- the same price as the 2003 model.

All-new 2004 F-150 models feature a wide range of functional improvements and class-leading features and are priced only $245-$635 above comparable 2003 models. An automatic transmission and V-8 engine are standard on all-new 2004 F-150 models.

F-150 Heritage XL and Heritage XLT models feature carryover styling and pricing starting at $19,125, plus destination and delivery charges of $795. F-150 Heritage offers unique content including a manual transmission and V-6 engine.

The Manufacturer's Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range from $19,125 to $35,570, plus destination and delivery charges of $795. The comparable price range for today's 2003 F-150 lineup ranges from $19,125 to $34,135.

Returning F-150 customers can purchase an all-new 2004 F-150 with a minimal increase in their monthly payments. For example, a customer who purchased an F-150 SuperCab XLT three years ago with a 60 month APR (annual percentage rate) would find the all-new 2004 SuperCab XLT approximately $20 more a month.

"The majority of F-150 customers buy their vehicles on a 60-month APR plan," said Steve Lyons, Ford Division president. "When our customers get to the dealership and compare the level of standard equipment on the new 2004 lineup with the price, they are going to be blown away by what fits into their monthly budget."

The volume model of the 2004 F-150 lineup, an XLT SuperCab 4x2 Styleside with a 6 1/2-foot box, 4.6-liter V-8 engine and automatic transmission, will carry a base MSRP of $27,020, plus destination and delivery charges of $795.

Available in dealerships this fall, the all-new 2004 F-150 models will be built at Ford Motor Company's Kansas City (Mo.) Assembly Plant and Norfolk (Va.) Assembly Plant. The Heritage models will be produced at the Ontario Assembly Plant in Ontario, Canada.

More product information and pricing details are available at www.media.ford.com

NOTE TO EDITORS: The 2004 F-150 pricing announcement will take place today at 11:30 a.m. EDT. Steve Lyons, Ford Division president, and Doug Scott, Ford Division Truck Group marketing manager, will host the call. Call- in information and more pricing and product details are available at www.media.ford.com . Go to http://media.ford.com for news releases and high-resolution photographs.