NASCAR Silicon Motor Speedway Simulators To Be Installed at St. Louis Location

NASCAR SILICON MOTOR SPEEDWAY SIMULATORS TO BE INSTALLED AT
ST. LOUIS NASCAR SPEEDPARK LOCATION

	INDIANAPOLIS (July 29, 2003) – NASCAR Silicon Motor Speedway’s 
state-of-the-art racing simulators are being installed at a new NASCAR 
SpeedPark location in St. Louis that will greet NASCAR racing fans in 
November, it was announced by William R. Donaldson, Chairman and CEO of 
Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS).
                Six NASCAR Silicon Motor Speedway simulators will be 
included in a dedicated area within the new St. Louis Mills location of 
NASCAR SpeedPark as part of an agreement between NASCAR Silicon Motor 
Speedway and NASCAR SpeedPark, operated and owned by Burroughs & Chapin Co., 
Inc. Perfect Line, Inc., a wholly-owned subsidiary of IMTS, owns and 
operates the unique NASCAR Silicon Motor Speedway racing centers.
              NASCAR SpeedPark, Inc. is a pure NASCAR entertainment facility 
designed to bridge the gap between family entertainment venues and the 
professional NASCAR circuit. NASCAR SpeedPark is an interactive fan 
attraction that puts the fan in the driver’s seat. NASCAR SpeedPark Smoky 
Mountains in Sevierville, Tenn., has already had NASCAR Silicon Motor 
Speedway simulators installed, and the installation at the St. Louis 
location will mark the first time that the simulators have been included in 
the original design.
	Simulators like those in use at the 13 corporate owned and revenue share 
NASCAR Silicon Motor Speedway locations will allow visitors to enhance their 
experience at the St. Louis NASCAR SpeedPark by driving in simulated NASCAR 
Winston Cup Series races. The agreement, which is the third between NASCAR 
Silicon Motor Speedway and Burroughs & Chapin, also led to the installation 
of five simulators at The Myrtle Beach Pavilion, an oceanfront amusement 
park in Myrtle Beach (S.C.), which had its grand opening on July 3 this 
year.
	“We are very pleased to expand our relationship with Burroughs & Chapin and 
the NASCAR SpeedParks,” said Donaldson in making the announcement. “St. 
Louis is a growing area for NASCAR fans and is an outstanding location for 
this expansion. We look forward to opening the doors in November.”
	Burroughs & Chapin Co., Inc. is the licensee for NASCAR SpeedParks. A 
privately-held company based in Myrtle Beach, S.C., Burroughs & Chapin is a 
leader in the fields of entertainment, recreation, property development, 
property management and agriculture. The company’s service to Myrtle Beach 
and the Grand Strand dates back to the 1860s and includes shopping 
developments, golf complexes, recreation and amusement facilities, retail 
shopping centers and residential and resort communities.
                Perfect Line’s NASCAR Silicon Motor Speedway racing centers 
are the largest chain of officially-licensed, NASCAR-branded interactive 
entertainment stores in the world, and offers its customers the most popular 
NASCAR merchandise available. Perfect Line has integrated sophisticated 
proprietary racing simulator technology with an exclusive NASCAR license for 
location-based entertainment and licenses for popular NASCAR tracks and 
teams.
	The National Association for Stock Car Auto Racing, NASCAR, is the 
sanctioning body for one of America’s premier sports.  With 75 million fans 
spread throughout the U.S. and ranking second among sports on television and 
third in licensed product sales, NASCAR has catapulted into the American 
mainstream.  The Passion and brand loyalty of NASCAR fans have attracted 
many of the best known brands in America: more Fortune 500 companies are 
involved in NASCAR than any other sport.  Based in Daytona Beach, Fla, with 
offices in Charlotte, New York and Los Angeles, NASCAR sanctions 1,800 races 
at 120 tracks in 38 states.