NASCAR Silicon Motor Speedway and ISC Renew Licensing Agreement
NASCAR SILICON MOTOR SPEEDWAY, INT. SPEEDWAY CORP. RENEW LICENSING AGREEMENT FOR RACE TRACK SIMULATORS INDIANAPOLIS (August 05, 2003) – NASCAR Silicon Motor Speedway has renewed its licensing agreement with International Speedway Corporation (ISC) through 2005, forging a multi-year relationship with the ownership group of some of America’s greatest racing facilities. William R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS), announced that ISC has renewed its agreement for the use of its properties by NASCAR Silicon Motor Speedway, meaning that customers of the unique racing centers will be able to continue to enjoy simulated NASCAR Winston Cup Series racing on ISC tracks. Perfect Line, Inc., a wholly-owned subsidiary of IMTS, owns and operates NASCAR Silicon Motor Speedway. The racing centers currently feature ISC properties Daytona International Speedway and Richmond International Raceway on the simulators, two of the six NASCAR Winston Cup Series tracks that NASCAR Silicon Motor Speedway customers can choose from when competing in simulated races. The development of additional ISC tracks is in Perfect Line’s plans during the term of the license. Perfect Line’s NASCAR Silicon Motor Speedway racing centers are the largest chain of officially-licensed, NASCAR-branded interactive entertainment stores in the world, and offers its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams. The National Association for Stock Car Auto Racing, NASCAR, is the sanctioning body for one of America’s premier sports. With 75 million fans spread throughout the U.S. and ranking second among sports on television and third in licensed product sales, NASCAR has catapulted into the American mainstream. The Passion and brand loyalty of NASCAR fans have attracted many of the best known brands in America: more Fortune 500 companies are involved in NASCAR than any other sport. Based in Daytona Beach, Fla, with offices in Charlotte, New York and Los Angeles, NASCAR sanctions 1,800 races at 120 tracks in 38 states. About ISC International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 12 of the nation’s major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; North Carolina Speedway in Rockingham; Darlington Raceway in South Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania. Other track interests include an indirect 37.5% interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name “Americrown.”
