Newgen to Offer Pageflex Web-Top Publishing in Direct Marketing Solutions for Auto Industry
CAMBRIDGE, Mass.--Sept. 3, 2003--| Leading Supplier of Services for After-Market Customer Relationship Management to Enhance One-to-One Marketing for Its 7,000 Dealers |
Pageflex , a leader in Web-top publishing, announces an agreement to license Mpower(TM), its composition engine for one-to-one marketing solutions, and .EDIT(TM), its browser-based editing tool, to Newgen Results Corp., a wholly owned subsidiary of TeleTech Holdings.
Newgen combines marketing and customer retention with an in-depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen builds solutions that harness dealership customer databases to personalize such post-sales collateral as service reminders and targeted marketing pieces. Over 40 million letters move through Newgen annually, on behalf of over 7,000 automotive dealerships nationwide.
Newgen CEO Bill Klehm explains his vision for the deal this way: "Newgen plans to use Pageflex products to expand our technology lead and combine it with digital asset management (DAM) expertise to bring the full power of on-demand, one-to-one marketing on the fastest platforms to every dealer we service."
"The automotive industry was among the first to recognize the potential of streamlined workflows for localization and customization of advertising and marketing materials in a tightly competitive economy," explained David Frenkel, Pageflex General Manager. "Newgen is well-positioned to provide this market with CRM services that take full advantage of the flexible template creation and online previewing in Mpower and the browser-only Web-to-print front-end services of .EDIT. Solutions from Pageflex and Newgen can dramatically increase the reach and lower the cost of after-market campaigns for car dealers across North America."
"We expect to integrate Pageflex products first into our Web-based promotion and fulfillment tools," added Paul Whitworth, Vice President of Marketing at Newgen, "following with a Web-to-print workflow that enables dealers to create, order, and deliver materials that are both highly targeted and professionally designed."
About Newgen Results Corp.
Newgen, a wholly owned subsidiary of TeleTech Holdings Inc., is a leading provider of online solutions and business-to-business (B2B) enterprise channel management services. Newgen combines marketing and customer retention with an in-depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen houses vehicle data for 70 million consumers, sends out over 40 million letters, and places 40 million telephone calls annually on behalf of over 7,000 auto dealerships nationwide. Newgen also maintains relationships with leading automotive manufacturers and dealers groups, including Audi, BMW, Ford, General Motors, Hyundai, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Land Rover, Volkswagen, and Volvo. For more information, call 800-7NEWGEN or visit www.ngresults.com.
About Pageflex
Pageflex (www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, the company's Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. The company's products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.
Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Valassis, Consolidated Graphics, Mail-Well, httprint, and Spire. Pageflex was established in 1999 as a wholly owned subsidiary of Bitstream Inc. ( www.bitstream.com).
What makes Pageflex software different from all other composition systems?
Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any software, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range of options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.
Note to Editors: .EDIT, Mpower, Pageflex, and the Pageflex logo are trademarks of Pageflex Inc. Newgen and TeleTech are trademarks of TeleTech Holdings Inc. All other trademarks are for identification purposes only and remain the property of their respective owners.
