American Honda Posts New Records in September 2003
Light Trucks Shatter Best-Ever September Sales Performance
TORRANCE, Calif., Oct. 1 -- Led by a 17.0 percent increase in CR-V and record September light truck sales, total American Honda September vehicle sales of 106,652 were up 0.9 percent from last year based on a daily selling rate, American Honda Motor Co., Inc. announced today. Model year sales for 2003 have also set a new record of 1,353,438, an increase of 9.4 percent compared to 1,236,374 from the previous 2002 record.
American Honda light truck September sales were up 28.0 percent to 41,982. The Honda CR-V had its best-ever September sales month, selling 11,337 units. In addition, the Honda Pilot had its best-ever September with 9,038 units sold and the all-new Honda Element continued its strong sales momentum with 5,430 units. Strong model year Odyssey sales of 161,006 and a 17.2 percent increase in MDX sales further contributed to American Honda's record total light truck sales. September sales marked a record eleven out of twelve months of all-time record sales for both American Honda and the Honda Division, based on model year sales.
"Despite a challenging economic climate and an uncertain political situation in the California market, consumers continue to flock to the new car market," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "We're on track for a record year with minimal incentive spending based on the strength of our product lineup."
Led by the MDX luxury SUV, Acura sold 12,873 units and was up 2.8 percent. The Acura MDX posted sales of 4,589 this past month, surpassing last September's record by 17.2 percent.
Year-to-date total American Honda sales of 1,051,371 are up 11.2 percent from last year's record setting pace.
American Honda Vehicle Sales For September 2003
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 106,652 101,249 0.9% 1,051,371 945,767 11.2%
Total Car
Sales 64,670 69,809 -11.2% 646,883 649,700 -0.4%
Total Truck
Sales 41,982 31,440 28.0% 404,488 296,067 36.6%
Import Car Sales 12,929 13,887 -10.8% 137,457 108,019 27.3%
Honda Division 8,755 11,119 -24.5% 98,125 76,128 28.9%
Acura Division 4,174 2,768 44.5% 39,332 31,891 23.3%
Import Truck
Sales 11,337 9,289 17.0% 110,699 112,695 -1.8%
Honda Division 11,337 9,289 17.0% 110,699 112,695 -1.8%
Domestic Car
Sales * 51,741 55,922 -11.3% 509,426 541,681 -6.0%
Honda Division 47,631 50,447 -9.5% 464,148 483,356 -4.0%
Acura Division 4,110 5,475 -28.1% 45,278 58,325 -22.4%
Domestic Truck
Sales * 30,645 22,151 32.6% 293,789 183,372 60.2%
Honda Division 26,056 18,398 35.7% 252,172 144,515 74.5%
Acura Division 4,589 3,753 17.2% 41,617 38,857 7.1%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 93,779 89,253 0.7% 925,144 816,694 13.3%
Accord * 33,072 33,312 -4.9% 314,598 304,336 3.4%
Civic * 22,837 27,505 -20.4% 240,331 243,633 -1.4%
Prelude 0 9 10 1,945 -99.5%
S2000 422 592 -31.7% 6,297 7,799 -19.3%
Insight 55 148 -64.4% 1,036 1,771 -41.5%
FCX 0 1
Odyssey * 11,584 12,021 -7.7% 121,563 114,024 6.6%
Passport * 4 50 -92.3% 69 3,412 -98.0%
Pilot * 9,038 6,327 36.9% 77,555 27,079 186.4%
CR-V 11,337 9,289 17.0% 110,699 112,695 -1.8%
Element * 5,430 52,985
* Domestic Vehicle
Ttl 73,687 68,845 2.6% 716,320 627,871 14.1%
Accord 27,738 25,565 4.0% 254,291 260,420 -2.4%
Civic 19,893 24,882 -23.4% 209,857 222,936 -5.9%
Passport 4 50 -92.3% 69 3,412 -98.0%
Pilot 9,038 6,327 36.9% 77,555 27,079 186.4%
Odyssey 11,584 12,021 -7.7% 121,563 114,024 6.6%
Element 5,430 52,985
Acura Division
Total 12,873 11,996 2.8% 126,227 129,073 -2.2%
Integra 0 0 0 19
RSX 1,483 1,972 -27.9% 20,096 24,130 -16.7%
CL * 453 851 -49.0% 6,000 9,831 -39.0%
TL * 3,657 4,624 -24.2% 39,278 48,494 -19.0%
TSX 2,094 13,578
RL 590 769 -26.5% 5,457 7,557 -27.8%
NSX 7 27 -75.2% 201 185 8.6%
MDX * 4,589 3,753 17.2% 41,617 38,857 7.1%
Selling Days 24 23 229 229
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
