U-Haul Makes Self-Storage Rentals Take Off With S.O.A.R.(SM)

PHOENIX, Oct. 2, 2003 -- U-Haul, the undisputed leader in the do- it-yourself moving and self-storage industry and one of the largest operators of self storage, is pleased to announce that its industry-first program, S.O.A.R. (Secured Online Affiliation Rentals), has reached 100 remote self- storage rentals in just 36 days.

S.O.A.R. (patent pending) is responsible for filling 100 self-storage rooms through an innovative peer-to-peer network that allows U-Haul Centers, Dealers and Storage Affiliates to remotely rent a storage room for their customers at any U-Haul Storage Center or eMove Storage Affiliate location across North America.

"These are storage rooms that may have gone unrented without the remote rental capability of S.O.A.R.," stated Layton Baker, vice president of Dealer/Affiliate Operations Support. "This program ensures maximum occupancy for everyone involved."

"This is just one more service I can offer my customers, making it easier for them to come to my business as opposed to going to one place to rent a truck, another to buy boxes and another to rent a storage room," stated U-Haul Dealer Ron Stone of D&R Tire, Inc. in La Puente, Calif. "Now I can act as a complete moving center even though we don't physically have the storage facilities. It allows me to cut out that extra step for the customer, making their moving experience much easier."

S.O.A.R. enables qualified U-Haul Dealers and eMove Storage Affiliates to receive commissions and add revenue to their business' bottom line for renting storage rooms remotely, which is another advantage of joining the vast network of U-Haul Dealers and eMove Storage Affiliates.

Once a customer rents a storage room, they can immediately go to the storage location and move into the room. Nearly 6,000 U-Haul Dealers and eMove Storage Affiliates participate in the program.

For more information about how to make your storage rentals S.O.A.R., visit www.uhaul.com or www.uhauldealer.com .

About U-Haul:

U-Haul has been a leader in the self-storage industry since 1974, with more than 1,000 company-operated storage facilities across the United States and Canada. With over 375,000 rooms, more than 33 million square feet of storage space and locations in 50 states and 10 Canadian provinces, U-Haul is one of the largest operators of self-storage in North America.

About eMove:

eMove is the largest network of consumers and businesses in the moving and self-storage industry. At eMove.com, shoppers can reserve a moving truck, reserve a storage unit, pay their unit rent, and hire customer-rated service providers to help them pack, load, clean, drive, unload and more, all on one site.

The eMove network consists of three channels through which customers, businesses and service providers plug in and transact business - the eMove Moving Help marketplace, the eMove Storage Affiliate Program, and the Premier Customer Club.

eMove Moving Help - With thousands of unedited customer reviews and service providers, eMove Moving Help is the fastest growing online destination for shoppers to hire independent service providers to help them pack, load, clean, drive, unload and more.

eMove Storage Affiliate Program - Independent storage businesses can plug into the world's largest storage reservation system by becoming an eMove Storage Affiliate. Affiliates also receive WebSelfStorage -- the all-in-one site management software that enables storage operators to remotely manage their facility and offer total online account management for their renters. The software comes with free lifetime upgrades and free 24/7 tech support. Discounts and other valuable benefits are included.

Premier Customer Club - Self-storage renters can conveniently and securely make free online payments, receive free rent reminders, print receipts, manage accounts and move into their storage unit more quickly at any eMove storage facility that displays the eMove logo.