GM Recognizes That Woman Car Buyers Use Internet
January 2004 (Newstream) -- A car dealership can be an intimidating place for many of us, especially for women who have felt out-of-place. But that's changing.
With abundant information on prices and options available through the Internet, women are more empowered. According to salesmen, more women are doing research online and returning to dealerships knowing exactly what they want.
With women making 45 percent of vehicle purchases and influencing 80 percent of purchasing decisions, automakers are taking steps in lure more female car buyers. Manufacturers are training their dealers who are adding women to their sales staffs to give female buyers a better experience when looking for a car. Guides are also available that provide information on everything from how to negotiate leases and service contracts to a listing of websites and publications with objective third-party opinions. If you are interested in the guide "Women in the Driver's Seat" for free, it's available at www.gm.com/vs/women, or call 1-866 405-0405.
