Kelley Blue Book to Acquire Dealer Technology Company, CDMdata

Car Dealers to Reap Numerous Financial Benefits From Deal

LAS VEGAS, NADA CONVENTION BOOTH # 4321, Jan. 31 -- Today, Kelley Blue Book announces that it will acquire Minneapolis based dealer services and solutions companies CDMdata and CDM Dealer Services(TM). The deal, expected to close on March 1, 2004, brings Irvine, Calif., based Kelley Blue Book the most sophisticated online and offline vehicle marketing products and services today. As part of the agreement CDMdata and CDM Dealer Services will retain separate management and offices in Minneapolis.

Established in 2001, CDMdata and CDM Dealer Services offer the most accurate and efficient vehicle management and marketing products and services on the market today. Currently called the DigitalLot(TM) Solution, dealers, auction houses, fleet organizations and media giants have the ability to manage and market vehicles faster and more accurately, generating a greater amount of sales in shorter periods of time.

"This is a highly strategic acquisition and a complementary business to Kelley Blue Book," said Paul Johnson, president and publisher of Kelley Blue Book. "The addition of CDMdata's advanced hardware and software solutions complete our existing portfolio of dealer products including PriceLink(SM), KARPOWER(R), Blue Book Classifieds(TM) powered by Cars.com and local Dealer Advertising."

This acquisition is part of Kelley Blue Book's ongoing commitment to serve the dealer community. The company plans to increase its dealer offering in coming years through the development of additional products and services that meet the growing needs of the industry.

"The strength of the Kelley Blue Book brand in the automotive industry is unparalleled," said Jack Brandom, CEO of CDMdata. "By combining our advanced technology with Kelley Blue Book's trusted brand, we will take online and offline vehicle marketing to the next level without question."

Kelley Blue Book, CDMdata and CDM Dealer Services are privately held companies. The terms of the deal are undisclosed.

About Kelley Blue Book ( kbb.com )

Kelley Blue Book is the most trusted vehicle information resource by both consumers and the auto industry. Since 1926, the auto industry has relied upon Kelley Blue Book for its trusted used vehicle values. The company reports vehicle prices and values to the industry via its famous Blue Book Official Guide(TM), software and Internet site, kbb.com . Thousands of financial institutions, dealers and other automotive companies license Kelley Blue Book's trusted vehicle values. Kelley Blue Book also offers the most complete online and offline vehicle marketing management tools through its widely used KARPOWER(R) software, PriceLink(SM) service, Dealer Advertising and sister companies CDMdata and CDM Dealer Services. Kbb.com has been rated the No. 1 automotive information site by Nielsen//NetRatings as well as No. 1 and first visited automotive site by J.D. Power and Associates five years running. No other medium reaches more in-market car-buyers than kbb.com .