IntelliChoice Best Overall Value Award Winners For 2004 Model Year Vehicles; Cars, Trucks and SUVs Honored at Chicago Auto Show

CHICAGO--Feb. 4, 2004--PRIMEDIA's IntelliChoice, a PRIMEDIA company that develops and distributes automobile pricing, specifications, ownership cost and leasing data, today announced winners of the 18th annual "Best Overall Value of the Year" awards for 2004 model year cars, trucks and SUVs at media preview days of the 2004 Chicago Auto Show.

IntelliChoice's Best Overall Value of the Year awards recognize cars, trucks and SUVs that will cost significantly less to own than would be expected of vehicles at their purchase prices. A listing of this year's winners and more information on the awards can be found at www.intellichoice.com. Overall category winners include:

-- Best Car Value Under $24,000 - Honda Civic DX Sedan

-- Best Car Value Over $24,000 -Toyota Avalon XLS

-- Best Truck Value Under $27,000 - Toyota Tundra Regular Cab

-- Best Truck Value Over $27,000 - Chevrolet Silverado C1500 LS Extended Cab

-- Best SUV Value Under $30,000 - Toyota RAV4

-- Best SUV Value Over $30,000 - Lexus RX 330

"The cars, trucks and SUVs awarded with this distinction have proven their value and will cost less to own than their competitors," said David Wurster, Publisher of PRIMEDIA'S IntelliChoice. "It's not the purchase price that matters when trying to find the best values. It's how much the vehicle will cost you during the time you own it. Vehicles with similar purchase prices can have very different ownership costs. The Best Overall Value of the Year awards guide consumers towards vehicles that will save them money over the time they own the vehicle."

According to John Cobb, Vice President, General Manager of the PRIMEDIA Automotive and Action Sports Internet Groups, "We are seeing more consumers depend upon IntelliChoice's cost of ownership data, vehicle ratings and Best Overall Value of the Year awards when making their purchase decision. It is considered by many as "must have" information and we are happy to make it available on more than 50 web sites throughout the PRIMEDIA Automotive Network including, www.intellichoice.com, www.automobilemag.com and www.motortrend.com."

IntelliChoice's value calculation accounts for the price of a vehicle and the accumulated costs of depreciation, maintenance, repairs, fuel, fees, financing and insurance. The value measurement analyzes data compiled on more than 1,000 car, truck and SUV models and projects what these costs will be for the upcoming five-year ownership cycle. In addition to the six category winners, PRIMEDIA's IntelliChoice also recognized the following vehicles as class winners:

Cars:

-- Subcompact Class - Honda Civic Coupe

-- Compact Class under $17,000 - Honda Civic Sedan

-- Compact Class over $17,000 - Honda Civic Hybrid

-- Midsize Class under $21,000 - Toyota Prius

-- Midsize Class over $21,000 - Honda Accord Sedan

-- Large Class - Toyota Avalon

-- Near Luxury Class - Lexus ES 330

-- Luxury Class - Lexus LS 430

-- Small Wagon Class - Toyota Matrix

-- Midsize/Large Wagon Class - Subaru Legacy

-- Base Sport Class - Mazda Miata

-- Sport Class - Acura NSX

Sport Utilities:

-- Compact Sport Utility Class under $21,000 - Toyota RAV4

-- Compact Sport Utility Class over $21,000 - Honda CR-V 4WD

-- Intermediate Sport Utility Class under $31,000 - Honda Pilot

-- Intermediate Sport Utility Class over $31,000 - Lexus RX 330

-- Full-Size Sport Utility Class under $38,000 - Chevrolet Suburban 2WD

-- Full-Size Sport Utility Class over $38,000 - GMC Yukon XL 4WD

Trucks:

-- Compact Pickup Class 2WD - Toyota Tacoma Extended Cab

-- Compact Pickup Class 4WD - Chevrolet Colorado Crew Cab 4WD

-- Full-Size Pickup Class 1/2 Ton 2WD - Toyota Tundra Regular Cab 2WD

-- Full-Size Pickup Class 1/2 Ton 4WD - Chevrolet Silverado Extended Cab

-- Full-Size Pickup Class 3/4 Ton 2WD - Chevrolet Silverado Extended Cab

-- Full-Size Pickup Class 3/4 Ton 4WD - Chevrolet Silverado Extended Cab

-- Full-Size Pickup Class One Ton 2WD - Chevrolet Silverado Extended Cab

-- Full-Size Pickup Class One Ton 4WD - Chevrolet Silverado Extended Cab

Vans:

-- Mini-Van Class under $27,000 - Honda Odyssey

-- Mini-Van Class over $27,000 - Honda Odyssey

-- Full-Size Van Class - Chevrolet Express AWD

About PRIMEDIA's IntelliChoice

Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company that develops and distributes consumer automobile ownership data, ratings of vehicles based on their consumer value, leasing cost data and Certified Pre-Owned Program analysis. More information can be found on the IntelliChoice Web site, www.intellichoice.com.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought-after niche markets. With 2002 sales from continuing businesses of $1.4 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well-known brands include Motor Trend, Automobile, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is: NYSE: PRM.