Chevy Donates Monte Carlo SS Proceeds

Chevrolet Donates $242,400 to Pair of Charities

Proceeds from the Monte Carlo SS Jeff Gordon Signature Edition to 
benefit the Jeff Gordon Foundation and the Hendrick Marrow Program

 
DETROIT  February 27, 2004; The results are in and the 2003 Chevrolet Monte 
Carlo SS Jeff Gordon Signature Edition was a sell out. As a result of this 
marketplace success Chevrolet has donated a total of $242,400 to charity as 
a way to acknowledge of two key individuals who supported the vehicle program 
- 4-time NASCAR driving champion Jeff Gordon and team owner of Gordon's #24 
Chevrolet, Rick Hendrick. The Jeff Gordon Foundation and the Hendrick Marrow 
Program each received a check for $121,200. 

"We are delighted to make such a large contribution to not one, but two 
charities,based on the extraordinary consumer response for the Monte Carlo 
SS Jeff Gordon Signature Edition" said Brent Dewar, general manager for 
Chevrolet. "Just as Jeff Gordon has helped to establish Monte Carlo as the 
winningest nameplate in NASCAR's modern era, his Signature Edition has also 
been successful in providing generous 
donations to two worthwhile charities."  

Based on a 2003 Monte Carlo SS, the optional Jeff Gordon Signature Edition 
package included Superior Blue paint, Galaxy Silver flame decals on the hood, 
front fenders and doors, and Jeff Gordon's trademark signature on the sail 
panel and decklid, and Hendrick Motorsports graphics on the rocker panels 
and door sills. The production run of 2,424 units was offered through select 
Chevrolet dealers in the U.S. and Canada.

The Jeff Gordon Foundation supports four charities that represent the NASCAR 
champion's personal commitment to children and their families: The Leukemia & 
Lymphoma Society, The Make-A-Wish Foundation, The Marrow Foundation and the 
Riley Hospital for Children in Indianapolis.

"I'm honored that Chevrolet would market a vehicle with my name on it," said 
Gordon. "But what pleases me most is that this funding will help meet the goals
of my foundation and of the Hendrick Marrow Program."

The Hendrick Marrow Program assists groups across the country by funding lab 
costs for a marrow drive. The Hendrick Marrow Program is a partner with The 
Marrow Foundation and assists in their efforts to provide hope to the 3,000 
patients that could be treated by a marrow or blood stem cell transplant.

"The donation to the Hendrick Marrow Program is not only remarkable, it's the 
largest single donation we have ever received," said Rick Hendrick, motorsports
team owner and founder of the Hendrick Marrow Program. "It is difficult to measure
this great gift from Chevrolet since these funds will be able to provide so 
much good over a long period of time."