Yahoo! Launches Enhanced Yahoo! Autos

SUNNYVALE, Calif.--March 22, 2004--

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New Yahoo! Autos Site to Debut With World's First Live-Action, Interactive Video Game on the Reuters Sign in Times Square

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Yahoo! Inc. today introduced the new Yahoo!(R) Autos (http://autos.yahoo.com), offering consumers an easier way to search for and find comprehensive automotive content online. Enhanced features such as a personalized research section and recommendations based on the most searched automobiles, help consumers better manage the buying, selling and research process. The new site, redesigned based on extensive consumer and advertiser research, also offers marketers increased opportunities to attract in-market car shoppers.

The new site features a more interactive look and feel with seamless navigation between improved popular areas of the site, such as new and used cars and easy access to car comparisons and expert reviews. Additionally, consumers can now more easily find automotive-related content and products across the Yahoo! network through integration in areas such as Yahoo! Search and Yahoo! Shopping's Product Search.

"Today's enhancements help us deliver against our mission of providing the highest quality automotive buying, selling and research experience on the Internet," said Andrew Braccia, vice president and general manager for Yahoo! Autos. "Our research helped guide us to create a more comprehensive and easy-to-use automotive destination for consumers and marketers alike."

Fully Loaded with New and Enhanced Features

With more than two thirds of new car purchases researched on the Internet(1), the new Yahoo! Autos offers consumers the tools they need to help in the automotive decision making process. In addition to the comprehensive content currently on Yahoo! Autos, such as new and used car pricing and informative vehicle reviews through relationships with best-of-breed partners including Kelly Blue Book and Consumer Reports, the redesigned site helps consumers connect more quickly and easily with comprehensive information through the following new and enhanced features:

-- My Auto Center: Yahoo! Autos has enhanced its "My Auto Center" to enable consumers to easily search for a new or used car, conduct vehicle comparisons, and build their ideal car based on vehicle features, while saving all the research in one online location. Consumers looking to find a used vehicle on Yahoo! Autos can save classified ads, save searches, and even set alerts to tell them when the vehicle they are seeking becomes available. Sellers can track how many times their car has been viewed by potential buyers in the "My Ads" portion of the My Auto Center. In addition, consumers can set up reminders for oil changes and maintenance requests to help in the upkeep of their current vehicle.

-- Vehicle Comparisons: Consumers now have an easy way to compare up to four vehicles at once to help them make a more informed purchase decision. Consumers can see how their favorite cars stack up against each other by comparing vehicle details, ratings, pricing, features, expert and user reviews, photos and more, and then save all the research to "My Auto Center" for future reference.

-- Vehicle Collaboration and Recommendations: According to a Yahoo! Autos survey conducted by Harris Interactive(2), nearly half of potential car buyers surveyed seek the opinion of 2-3 people before purchasing a vehicle. Yahoo! Autos has now made it even easier for consumers to share vehicles with friends and family through e-mail and instant messenger technology integrated within the site. Additionally, Yahoo! Autos has incorporated new technology that will recommend cars based on the ones most often searched for by other consumers on the site.

Increased Opportunities for Marketers

Marketers can leverage the new Yahoo! Autos site along with the breadth of the Yahoo! network through new sponsorship and advertising opportunities. The redesigned site and its personalization features increase the value of marketers' programs through access to more qualified customers at every level of the marketing funnel: awareness, consideration and purchase.

"Today's reintroduction is part of our strategic initiative to extend the strength of the Yahoo! brand and engaged audience to marketers, allowing them to reach more and better qualified potential customers during the research and purchase process through both Yahoo! Autos and across the Yahoo! network," said David Leider, category development officer, automotive sales, Yahoo!.

To help celebrate the redesign, Yahoo! Autos is unveiling the world's first live-action interactive video game on a billboard using the Reuters Sign in Times Square. Using their cell phones, residents and tourists will have the opportunity to play a first-of-its-kind driving video game in the heart of Manhattan beginning this week and running through April 22, 2004.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

(1) J.D. Power and Associates, 2003 Autoshopper.com Survey

(2) The Yahoo! Autos survey conducted online by Harris Interactive(R), is based on response from 2,372 U.S. adult consumers between March 15-17, 2004 and has statistical precision of plus or minus three percentage points.