Volvo Unveils First-Ever Car Designed by Women April 7, Noon, New York City

  WHAT:           Volvo will unveil to North American audiences
                  "Your Concept Car" (YCC): the first car in more than
                  100 years of auto manufacturing designed and developed
                  almost exclusively by women, with needs of everyone in
                  mind.

  WHEN:           Volvo News conference Wednesday, April 7, 2004
                  12:10 p.m.
                  Public viewing begins Friday, April 9

  WHERE:          New York International Auto Show
                  Jacob K. Javits Convention Center, New York City
                  11th Ave., between 34th and 39th streets
                  3rd Level

  WHO:            Presented by a team of eight woman engineers, designers,
                  marketers and managers at Volvo who initiated, designed
                  and developed the car.

  WHY:            Women purchase about half of all new cars and influence
                  the vast majority of all car sales; yet, for a century,
                  men have made most of the decisions in the design,
                  development and production of a car, until now.

  FEATURES:       The YCC features innovative storage solutions throughout -
                  accommodating carry-ons similar to an airplane (i.e.
                  laptop bags, briefcases, handbags, etc.), low maintenance
                  features precipitating a no open hood, and no gas cap
                  refueling, and theater-style rear seats allowing greater
                  storage capacity.

                  Among other of its many premium features: easy-clean
                  paint; numerous exchangeable seat covers of various colors
                  and materials (linen, leather, felt, etc.); gull-wing
                  doors that make it easier to load and unload larger items;
                  computerized assistance for parallel parking; and improved
                  sight lines via Volvo's own Ergovision concept - whereby
                  at the point-of-purchase, retailers conduct a body scan of
                  the driver measuring height and length of arms and legs.
                  The data is stored in the vehicle's key, and the car
                  recommends a seat position for the driver that provides
                  her or him an optimal line of vision and reach. The car
                  also electronically notifies the owner's chosen service
                  center when maintenance is due, and the service technician
                  contacts the owner to book the appointment. And the YCC
                  comes with an environmentally sensitive, yet powerful
                  215 bhp, PZEV engine.