PRIMEDIA Launches IntelliChoice Buyer's Guide Magazine; Quarterly Publication Brings Trusted Automotive Cost and Value Data to Newsstands
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Arriving on newsstands April 6, the new Buyer's Guide will deliver the same quality of information readers have become accustomed to finding on www.intellichoice.com. In addition to the statistics and cost analysis covered throughout, the Buyer's Guide features editorial content that is exclusive to the print publication and offers "how-to" advice for consumers on a broad range of topics. Articles in the Spring issue include:
* Showroom Strategies - How to win at the dealers' games
* Shopping for a Lease - Understanding how to get a fair deal on your terms
* How to Read a Lease Ad - The fine print explained
* Trade-in, Sell, or Auction? - How to get the most for your old car
"IntelliChoice's first magazine launches in a marketplace where there is a growing need for independent automotive information," said David Wurster, publisher, IntelliChoice. "IntelliChoice is the only resource offering trusted complete value ratings that include the vehicle's price, in addition to the factors affecting the cost of ownership over its lifespan such as depreciation, maintenance, repairs, fuel, fees, financing and insurance. Our Buyer's Guide adds another dimension to the information found on the IntelliChoice Web site by offering consumers a tangible product with pages of charts, photographs and articles to read."
The Spring 2004 issue is a 178-page glossy magazine featuring 245 models and more than 700 trim lines with full color photographs. It highlights the recent winners of the IntelliChoice Best Overall Value of the Year (BOVY) awards, the company's highest annual honors announced in February. The Buyer's Guide does not include paid advertising and will be available quarterly on newsstands only for $7.95 U.S./$9.95 Canadian.
"As IntelliChoice strives to provide consumers with the tools they need to find the greatest value for their money, the Best Overall Value of the Year feature is especially worth taking a closer look," added Wurster. "Readers will be directed to the publication's Web site for even more data and content to supplement all of the coverage found in the print copy with the end goal of helping them complete their research and make the most informed purchasing decision possible."
The inaugural issue previews tomorrow's hottest picks, showcasing the 2005 automobile models that are certain to make headlines. Future issues will include analysis of pre-owned vehicles and information to help buyers make informed decisions in the ever-changing automotive marketplace.
IntelliChoice is part of the esteemed PRIMEDIA group of automotive titles and trusted brands including Motor Trend, Automobile, Ward's Dealer Business, Ward's AutoWorld and more than 50 automotive enthusiast properties including Hot Rod, Lowrider, Import Tuner and Sport Compact Car.
About PRIMEDIA's IntelliChoice
Founded in 1986, PRIMEDIA's IntelliChoice is the first and leading company that develops and distributes consumer automobile ownership data, ratings of vehicles based on their consumer value, leasing cost data and Certified Pre-Owned Program analysis. More information can be found on the IntelliChoice Web site, http://www.intellichoice.com/.
About PRIMEDIA
PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.
