JC Whitney Hires Search Engine Marketing Firm

SUTTONS BAY, Mich.--April 14, 2004--Oneupweb, a leading top-tier search engine marketing firm, today announced a new client relationship with JC Whitney, the largest direct marketer of automotive accessories and parts. Like many of Oneupweb's clients, JC Whitney continues to keep ahead of its customers' needs, using search engine marketing to provide high-quality products and service to auto enthusiasts, around the clock and the world.

"Our clients, including JC Whitney, lead their industries because they leverage resources well," says Oneupweb President Lisa Wehr. "They want--and they get--cutting edge technology development, responsive service and an entrepreneurial work ethic from Oneupweb, in addition to our experience and skills in search engine marketing." Oneupweb works as a business partner, to provide strategic search services which will extend their already robust program.

"Oneupweb won our business because of their straightforward approach to driving and measuring search engine marketing results." explains Brian Marcus, Internet Marketing Manager for JC Whitney. A nationwide survey of more than 600 auto enthusiasts--conducted for the Specialty Equipment Market Association (SEMA) revealed that 85 percent of automotive enthusiasts use the Internet as an information source and 60 percent purchase parts online. Additionally, according to the survey, enthusiasts who purchase parts online spend 21 percent more on their projects than those who don't purchase parts online.

"Clients trust us to help them reach their most profitable markets," says Wehr. "We answer that trust by bringing intelligence to their search engine marketing campaigns."

Through a growing family of catalogs, www.jcwhitney.com, and its outlet store, JC Whitney provides millions of customers easy access to "everything automotive." JC Whitney, established in 1915, is a privately owned company, is headquartered in Chicago, Illinois.

About Oneupweb