IMAGINE 2004 Student Fashion & Technology Show

Thursday, May 20, 2004 - Chicago Union Station - General Motors Cars on Display

   For the 25th year, IADT-Chicago hosts its annual student-run fashion show
   and awards ceremony for the general public.  GM adds a novel twist with a
   student competition featuring clothing designs inspired by popular car
   models.

   WHEN:              Thursday, May 20, 2004
                      6:30 p.m.:  VIP Reception
                      7:00 p.m.:  Media interviews/photos with student
                      winners - designs, models, cars included
                      8:00 p.m.:  Fashion Show and Awards Presentation

   WHERE:             Union Station - The Great Hall
                      210 S. Canal Street, Chicago
                      NOTE TO MEDIA:  Present press badges at check-in
                      table for free admission to VIP Reception and show

   WHO:               The International Academy of Design and Technology
                      (IADT) - Chicago
                      Located downtown Chicago at One North State Street
                      with a suburban campus in Schaumburg, IADT is an
                      accredited, four-year college that offers bachelor
                      and associate degrees.  Students across a variety of
                      disciplines -- including fashion design, advertising,
                      visual communication, merchandising management,
                      multi-media production, interior design and
                      information technology/e-commerce -- collaborate to
                      bring the IMAGINE show to life.

   TITLE SPONSOR:     General Motors (GM)
                      For the 2nd consecutive year, GM will be the title
                      sponsor of IMAGINE.  GM is sponsoring a special
                      design competition for IADT students as part of this
                      event, which was launched at the 2004 Chicago Auto
                      Show.  About 100 future Chicago fashion leaders will
                      compete by designing fashions inspired by five GM
                      vehicles including the Buick LaCrosse; Cadillac XLR;
                      Chevrolet SSR; Hummer H3T concept vehicle; and the
                      Pontiac GTO.  Winners from each category will be
                      announced and awarded cash prizes at IMAGINE 2004.

   TICKET             $40 - general show admission
   PRICES:            $60 - VIP Reception plus show

   CONTACT:           For tickets to the general show and VIP reception,
                      call: 312-582-8119.

   OTHER SPONSORS:    Chicago Stationers; Datamark; Ephinay; Fairchild
                      Publishing; Kelly/Brady Advertising; Leonard Adler
                      Company; Outlook Marketing Services, Inc.;
                      Pearson/Prentice Hall; Siren Salon; Unishippers; and
                      Target Direct Marketing.