Caesars Palace Revs up for Exotic Car Dealership in the Forum Shops at Caesars

LAS VEGAS--June 1, 2004--

Richard Weisman, President of Exotic Cars, and Caesars officials announce one-of-a-kind retail attraction in the exclusive shopping destination

Caesars Entertainment, Inc., parent company of the famed Las Vegas resort, announced today that it has entered into an agreement to open Exotic Cars at Caesars Palace, a 26,000-square-foot luxury automobile dealership and retail emporium in The Forum Shops at Caesars.

Opening in late October 2004, Exotic Cars at Caesars Palace (ECCP) will feature a two-tiered showroom displaying the world's most desired motor cars. Considered the first dealership of its kind in a Las Vegas Strip resort, the new facility will display for sale more than 50 rare motor cars, including Ferraris, Lamborghinis, Bentleys and many other marques. Accessible via the casino entrance to The Forum Shops, the new destination attraction will adjoin the shopping plaza's Atlantis moving statue show rotunda, where thousands of visitors gather each day to witness hourly special effects shows.

"We've had our sights set on locating a dealership in Las Vegas for several years," said Richard Weisman, President of ECCP. "Caesars Palace and The Forum Shops offer the perfect place for it. Their sterling reputation for quality and elegance blends perfectly with our customers and our cars."

Guests, admitted free of charge, will see coveted vehicles such as the newly introduced Bentley Continental GT ($220,000), and the new model Porsche Carrera GT ($500,000), along with the 2003 625-horsepower Saleen S7 ($435,000), the 2003 616-horsepower Ferrari Enzo ($1.3 million), and a classic 427 Shelby Cobra with only 9,000 original miles ($375,000).*

(a) prices are estimates and may vary

Inside the dealership, prospective buyers will find private salons, a private rear entrance and a wood-paneled VIP Lounge, equipped with plasma-screen televisions. In addition, the premium car consortium will include more than 4,000 square feet of retail space, featuring luxury brand auto merchandise, highlighted by a Picture Car area, where visitors can have their photos taken in an exotic car.

"Caesars is pleased to expand our array of must-see attractions to include the premier luxury car dealership on the Las Vegas Strip," said Mitchell Simbal, senior vice president for Caesars Entertainment Retail. "What better way to celebrate a big night in the casino than to drive out in a brand new Lamborghini?"

About Caesars Entertainment

Caesars Palace is a Caesars Entertainment resort. Caesars Entertainment, Inc. is one of the world's leading gaming companies. With $4.5 billion in annual net revenue, 29 properties on four continents, 29,000 hotel rooms, 2 million square feet of casino space and 55,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas. Additional information on Caesars Entertainment can be accessed through the company's web site at www.caesars.com.