American Honda Posts Record July Sales With Third Best Month Ever

Strong Luxury and Light Truck Sales Drive Growth, Acura Division Up 4.1 Percent

TORRANCE, Calif., Aug. 3 -- Total American Honda vehicle sales of 129,872 set a new July record to help maintain a record year-to-date sales pace of 815,896 cars and light trucks, up 1.2 percent from 2003, American Honda Motor Co., Inc., announced today. July highlights include:

   *  Record July sales for American Honda
   *  Record July sales for Honda Division
   *  Record July sales for Acura Division
   *  All-time record Honda Pilot sales
   *  Record July sales of Honda Odyssey and Element
   *  Record July sales of Acura TL, TSX and MDX

"The market continues to show a strong bias toward light trucks and luxury performance vehicles," said Dick Colliver, executive vice president of American Honda. "Both Honda and Acura are well-positioned to meet the needs of today's customers in the most competitive environment yet in the automotive industry."

The Honda Division posted its third consecutive record month with July sales of 112,815 cars and light trucks while daily selling rate totals decreased slightly by 3.6 percent with one more selling day in 2004. Record Honda Division light truck sales include an all-time record for the Pilot of 10,847 units, up 25.7 percent for July, and July records for Odyssey of 15,134 units (third best ever) and Element of 5,943 units. With a limited supply of vehicles and record demand for hybrid vehicles, the Civic Hybrid posted sales of 1,963 units bringing year-to-date sales to 15,989 units, up 21.3 percent year-to-date.

Acura Division July sales increased by 4.1 percent to 17,057 units, the third best month in the division's 18-year history. Acura Division year-to-date totals of 113,795 units are 15.8 percent ahead of 2003. July sales of the TL are up 47.5 percent to 6,282 units, and the TSX is up 15.2 percent to 3,514 units. The MDX also set a new July record with 4,767 units.

                  American Honda Vehicle Sales for July 2004

                           Month-to-Date               Year-to-Date
                     July      July    DSR**   July      July    DSR**
                     2004      2003    % Chg.   2004      2003    % Chg.

  American Honda
   Total           129,872   128,433   -2.6%  815,896   797,466    1.2%
    Total Car
     Sales          79,175    80,695   -5.5%  506,867   486,583    3.0%
    Total Truck
     Sales          50,697    47,738    2.3%  309,029   310,883   -1.7%
      Honda Total
       Car Sales    66,885    69,517   -7.3%  426,201   421,497    0.0%
      Honda Total
       Truck Sales  45,930    43,134    2.5%  275,900   278,819   -2.1%
      Acura Total
       Car Sales    12,290    11,178    5.9%   80,666    65,086   22.6%
      Acura Total
       Truck Sales   4,767     4,604   -0.3%   33,129    32,064    2.2%
  Domestic Car
   Sales *          66,809    65,062   -1.1%  420,695   378,688    9.9%
    Honda Division  60,520    60,360   -3.4%  375,237   342,736    8.3%
    Acura Division   6,289     4,702   28.8%   45,458    35,952   25.0%
  Domestic Truck
   Sales *          36,691    33,559    5.3%  225,044   226,318   -1.7%
    Honda Division  31,924    28,955    6.2%  191,915   194,254   -2.3%
    Acura Division   4,767     4,604   -0.3%   33,129    32,064    2.2%
  Import Car Sales  12,366    15,633  -23.8%   86,172   107,895  -21.0%
    Honda Division   6,365     9,157  -33.1%   50,964    78,761  -36.0%
    Acura Division   6,001     6,476  -10.8%   35,208    29,134   19.5%
  Import Truck
   Sales            14,006    14,179   -4.9%   83,985    84,565   -1.8%
    Honda Division  14,006    14,179   -4.9%   83,985    84,565   -1.8%
  MODEL BREAKOUTS
   BY DIVISION
  Honda Division
   Total           112,815   112,651   -3.6%  702,101   700,316   -0.9%
    Accord *        37,315    38,552   -6.8%  229,421   232,428   -2.4%
    Civic *         28,976    30,008   -7.0%  191,459   183,017    3.5%
    Prelude              0         1                0        10
    S2000              560       860  -37.3%    4,798     5,155   -8.0%
    Insight             34        96  -65.9%      519       886  -42.1%
    FCX                  0         0                4         1  295.6%
    Odyssey *       15,134    14,769   -1.3%   91,218    93,981   -4.0%
    Passport             0         1                0        61
    Pilot *         10,847     8,309   25.7%   64,579    59,492    7.3%
    CR-V            14,006    14,179   -4.9%   83,985    84,565   -1.8%
    Element *        5,943     5,876   -2.6%   36,118    40,720  -12.3%
  Acura Division
   Total            17,057    15,782    4.1%  113,795    97,150   15.8%
    RSX              2,168     2,856  -26.9%   13,659    15,824  -14.6%
    CL *                 7       600  -98.9%      275     4,902  -94.5%
    TL *             6,282     4,102   47.5%   45,183    31,050   43.9%
    TSX              3,514     2,938   15.2%   18,266     8,970  101.4%
    RL                 310       657  -54.6%    3,149     4,172  -25.4%
    NSX                  9        25  -65.3%      134       168  -21.1%
    MDX *            4,767     4,604   -0.3%   33,129    32,064    2.2%
  Selling Days          27        26              180       178

  *   Honda and Acura vehicles are made of domestic and global sourced
      parts.
  **  Daily Selling Rate