Ford Sales September 2004: Ford's F-Series Truck Sets Month and Year-to-Date Records With September Sales of 99,720
* F-Series' September sales climbed 22 percent from last year's record sales; 2004 year-to-date sales now total 697,938. New F-Series Super Duty off to a fast start. * Mercury Mariner debuts and helps Mercury brand post sales increase of 6 percent. * Volvo sets new September sales record. * Ford's overall September sales were 282,656, down 4 percent. Car sales declined 19 percent but truck sales were 2 percent higher.
DEARBORN, Mich., Oct. 1 -- Ford's F-Series truck, America's best-selling vehicle for 22 years in a row and counting, set a new September record with sales of 99,720, up 22 percent from last year's record sales. September was the second highest F-Series sales for any month in the 56-year history of the truck -- eclipsed only by the 102,424 units sold in October 2001 -- and the thirteenth month in a row of higher F-Series sales. Year-to-date, F-Series sales totaled 697,938, which is a record for the first nine months.
"The new F-150 set a new standard for full-size pickups when it was introduced last September," said Jim O'Connor, Ford group vice president, North American Marketing, Sales and Service. "This year, the new F-Series Super Duty debuted during NFL Kickoff Weekend and its sales eclipsed even those of the F-150 in its introduction month. Suffice it to say, we expect our 'Built Ford Tough' F-Series to remain America's truck for years to come."
Overall, U.S. customers purchased or leased 282,656 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in September, down 4 percent compared with a year ago. As in past months, sales of passenger cars have been weak. September car sales declined 19 percent compared with a year ago. Truck sales were up 2 percent.
"We're confident car sales will improve in the fourth quarter," said O'Connor.
Shipments of the all-new Ford Five Hundred and Mercury Montego sedans and Ford Freestyle crossover SUV began in September and will be officially introduced in October and November. The all-new Ford Mustang coupe will debut in November.
Year-to-date through September, the company's sales were 2.5 million, down 5 percent compared with the same period a year ago.
The Mercury Mariner was introduced in late September and it helped boost Mercury brand sales 6 percent compared with a year ago.
Volvo sales were 10,541, up 1 percent from last year's record sales. Sales for the new S40 sedan were more than double the level of sales for the old model a year ago.
FORD MOTOR COMPANY SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
Sales By Brand
Ford 236,919 246,208 -3.8 2,114,450 2,207,980 -4.2
Mercury 15,888 14,989 6.0 150,015 153,206 -2.1
Lincoln 13,271 13,159 0.9 104,229 119,736 -13.0
Jaguar 3,671 6,030 -39.1 35,570 42,092 -15.5
Volvo 10,541 10,418 1.2 104,358 101,370 2.9
Land Rover 2,366 4,187 -43.5 23,454 29,125 -19.5
Total Ford
Motor Company 282,656 294,991 -4.2 2,532,076 2,653,509 -4.6
Memo: Cars and
Trucks
Cars 70,683 87,219 -19.0 790,162 913,991 -13.5
Trucks 211,973 207,772 2.0 1,741,914 1,739,518 0.1
Total Ford
Motor Company 282,656 294,991 -4.2 2,532,076 2,653,509 -4.6
FORD BRAND SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
Crown Victoria 5,220 4,878 7.0 57,185 60,277 -5.1
Taurus 16,134 21,864 -26.2 200,128 241,772 -17.2
Focus 15,309 17,496 -12.5 166,596 176,913 -5.8
Mustang 6,333 8,763 -27.7 94,468 106,890 -11.6
Thunderbird 706 1,659 -57.4 9,698 14,696 -34.0
Escort 0 2,483 -100.0 1,210 19,451 -93.8
Total Ford
Cars 43,702 57,143 -23.5 529,285 619,999 -14.6
Escape 12,564 13,216 -4.9 140,718 123,590 13.9
Explorer 30,448 36,696 -17.0 260,030 282,816 -8.1
Expedition 15,003 17,115 -12.3 121,871 139,516 -12.6
Excursion 1,498 1,792 -16.4 14,412 17,887 -19.4
Freestar 7,280 0 NA 79,922 0 NA
Windstar 0 7,019 -100.0 2,950 98,197 -97.0
Econoline/Club
Wagon 12,173 11,853 2.7 130,943 123,213 6.3
Ranger 13,687 18,912 -27.6 127,360 170,197 -25.2
F-Series 99,720 81,782 21.9 697,938 627,364 11.2
Heavy Trucks 844 680 24.1 9,021 5,201 73.4
Total Ford
Trucks 193,217 189,065 2.2 1,585,165 1,587,981 -0.2
Total Ford
Brand 236,919 246,208 -3.8 2,114,450 2,207,980 -4.2
LINCOLN AND MERCURY BRAND SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
Grand Marquis 6,899 5,875 17.4 65,017 66,706 -2.5
Sable 3,132 5,496 -43.0 34,928 48,532 -28.0
Cougar 0 0 NA 0 2,024 -100.0
Total Mercury Cars 10,031 11,371 -11.8 99,945 117,262 -14.8
Town Car 4,919 4,210 16.8 38,974 44,396 -12.2
LS 2,493 2,490 0.1 22,255 26,484 -16.0
Continental 0 0 NA 0 280 -100.0
Total Lincoln Cars 7,412 6,700 10.6 61,229 71,160 -14.0
Total Mercury
and Lincoln Cars 17,443 18,071 -3.5 161,174 188,422 -14.5
Mariner 723 0 NA 723 0 NA
Mountaineer 3,846 3,618 6.3 35,398 35,944 -1.5
Monterey 1,288 0 NA 13,949 0 NA
Total Mercury Trucks 5,857 3,618 61.9 50,070 35,944 39.3
Navigator 3,514 3,199 9.8 25,822 27,065 -4.6
Aviator 2,345 3,260 -28.1 17,178 21,358 -19.6
Blackwood 0 0 NA 0 153 -100.0
Total Lincoln Trucks 5,859 6,459 -9.3 43,000 48,576 -11.5
Total Mercury
and Lincoln Trucks 11,716 10,077 16.3 93,070 84,520 10.1
Total Mercury
and Lincoln Vehicles 29,159 28,148 3.6 254,244 272,942 -6.9
Total Lincoln Brand 13,271 13,159 0.9 104,229 119,736 -13.0
Total Mercury Brand 15,888 14,989 6.0 150,015 153,206 -2.1
JAGUAR BRAND SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
XJ 776 1,020 -23.9 7,459 7,160 4.2
S-TYPE 628 1,458 -56.9 8,896 11,549 -23.0
X-TYPE 2,074 3,324 -37.6 17,061 21,212 -19.6
XK 193 228 -15.4 2,154 2,171 -0.8
Total Jaguar 3,671 6,030 -39.1 35,570 42,092 -15.5
VOLVO BRAND SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
S40 2,007 865 132.0 16,970 10,333 64.2
V40 32 240 -86.7 1,478 2,392 -38.2
V50 335 0 NA 929 0 NA
S60 1,558 2,543 -38.7 22,581 27,617 -18.2
V70 767 720 6.5 8,429 8,928 -5.6
XC70 1,457 1,361 7.1 12,881 12,874 0.1
C70 294 330 -10.9 3,226 3,431 -6.0
S80 874 1,277 -31.6 10,520 10,777 -2.4
XC90 3,217 3,082 4.4 27,344 25,018 9.3
Total Volvo 10,541 10,418 1.2 104,358 101,370 2.9
LAND ROVER BRAND SEPTEMBER 2004 U.S. SALES
September Month % September CYTD %
2004 2003 Change 2004 2003 Change
Range Rover 1,010 1,191 -15.2 8,810 8,126 8.4
Discovery 1,060 2,003 -47.1 10,279 13,388 -23.2
Freelander 296 993 -70.2 4,365 7,611 -42.6
Total Land Rover 2,366 4,187 -43.5 23,454 29,125 -19.5
