Toyota Achieves Record October 2004 Sales
TORRANCE, Calif., Nov. 3, 2004 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported record October sales of 170,815, an increase of 13.0 percent over last October. Calendar-year-to-date (CYTD) sales total 1,717,844, an increase of 9.3 percent compared to the same period last year.
"The effects of pre-election consumer uncertainty and higher gas prices didn't hurt sales as much as anticipated," said Jim Press, TMS executive vice president and COO. "Once the election dust settles, the fourth quarter will be stronger than expected."
The Toyota Division recorded best-ever October sales of 147,106, an increase of 14.3 percent over the year-ago month. The Lexus Division posted best-ever October sales of 23,709, an increase of 5.5 percent over last October.
Toyota Division passenger cars registered best-ever October sales of 83,942, up 24.5 percent from October of last year. Sales were led by America's best-selling passenger car, Camry, with an October best-ever 35,887 units sold, an increase of 7.2 percent. Corolla registered its best-ever October with 27,855 units sold, an increase of 23.2 percent. The Prius gas- electric hybrid mid-size sedan posted its best-ever overall sales month of 6,123, up 49.9 percent from last October. The former Prius sales record, set in November 2003, was surpassed by 9.6 percent.
Scion reported best-ever October sales with 10,550 units sold, an increase of 726.8 percent. The all-new tC sports coupe registered strong October sales of 4,011 units in its fourth month of sales. The xB urban utility vehicle and xA subcompact both posted best-ever October sales. The xB recorded sales of 4,262 units, an increase of 456.4 percent, and the xA posted sales of 2,277 units, an increase of 346.5 percent.
Toyota Division light trucks enjoyed strong October sales of 63,164, an increase of 3.1 percent from October of last year. Highlander mid-size sport utility vehicle (SUV) posted best-ever October sales of 10,708 units, an increase of 27.5 percent. Sales of the Tundra full-size pickup were also up with 9,448 units sold, an increase of 37.8 percent, while the Land Cruiser full-size SUV posted sales of 655, up 8.3 percent.
Lexus Division
The Lexus Division continues to be America's luxury brand sales leader with CYTD sales of 232,588 units, up 11.1 percent. Lexus passenger car sales were led by the ES 330 entry luxury sedan, which enjoyed best-ever October sales of 5,997 units, an increase of 3.2 percent. The flagship LS 430 luxury sedan recorded 2,805 sales for the month, an increase of 2.0 percent.
Lexus light trucks recorded best-ever October sales of 12,811, an increase of 15.8 percent. The RX 330 luxury SUV achieved best-ever October sales with 8,437 units, up 15.1 percent over the same period last year. The GX 470 luxury mid-size SUV continued to post strong sales with a best-ever October of 3,354 units sold, an increase of 24.9 percent.
Sales of North American-built vehicles accounted for 56.5 percent of total October sales.
Public Web sites: http://www.toyota.com/
http://www.lexus.com/
http://www.scion.com/
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
October, 2004
----- CURRENT MONTH ----- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2004 2003 CHG 2004 2003 CHG
ECHO 249 675 -63.1 3,425 25,362 -86.5
COROLLA 27,855 22,611 23.2 282,044 285,014 -1.4
CELICA 530 1,005 -47.3 7,786 13,177 -41.1
CAMRY 35,887 33,482 7.2 361,211 354,169 1.6
AVALON 2,637 4,111 -35.9 31,315 44,227 -29.5
MR2 SPYDER 111 179 -38.0 2,406 2,571 -6.8
PRIUS 6,123 4,085 49.9 41,838 15,018 177.5
SCION xA 2,277 510 346.5 20,305 2,830 614.7
SCION xB 4,262 766 456.4 39,450 4,860 708.6
SCION tC 4,011 0 -- 19,667 0 --
TOTAL TOYOTA
DIV. PASS. CAR 83,942 67,424 24.5 809,447 747,228 7.9
ES 330 5,997 5,809 3.2 61,501 53,262 15.0
LS 430 2,805 2,751 2.0 26,283 18,334 42.8
SC 430 887 1,023 -13.3 8,193 8,942 -8.7
GS 300 527 799 -34.0 5,773 9,413 -38.9
GS 430 126 184 -31.5 1,155 1,786 -35.6
IS 300 556 834 -33.3 8,719 11,788 -26.3
TOTAL LEXUS
PASS. CAR 10,898 11,400 -4.4 111,624 103,525 7.4
TOTAL TOYOTA
PASS. CAR 94,840 78,824 20.3 921,071 850,753 7.8
SIENNA 12,311 12,440 -1.0 135,728 78,231 72.8
RAV4 5,500 5,735 -4.1 59,959 62,830 -4.9
4RUNNER 8,888 9,750 -8.8 94,987 91,130 3.8
HIGHLANDER 10,708 8,397 27.5 110,994 103,355 7.0
LAND CRUISER 655 605 8.3 5,395 5,181 3.7
SEQUOIA 4,671 5,316 -12.1 46,450 54,410 -15.0
TOTAL SUV 30,422 29,803 2.1 317,785 316,906 -0.1
4X2 TACOMA 10,926 6,887 58.6 83,808 79,587 4.9
4X4 TACOMA 57 5,280 -98.9 46,413 51,410 -10.1
TOTAL TACOMA 10,983 12,167 -9.7 130,221 130,997 -1.0
TUNDRA 9,448 6,858 37.8 92,075 83,329 10.1
TOTAL PICKUP 20,431 19,025 7.4 222,296 214,326 3.3
TOTAL TOYOTA
DIV. LT TRUCK 63,164 61,268 3.1 675,809 609,463 10.5
LX 470 1,020 1,047 -2.6 7,448 7,070 4.9
GX 470 3,354 2,686 24.9 27,813 24,532 12.9
RX 330 8,437 7,332 15.1 85,703 73,347 16.4
TOTAL LEXUS
LIGHT TRUCK 12,811 11,065 15.8 120,964 104,949 14.8
TOTAL TOYOTA
LIGHT TRUCK 75,975 72,333 5.0 796,773 714,412 11.1
TOTAL TOYOTA
DIV. 147,106 128,692 14.3 1,485,256 1,356,691 9.1
TOTAL LEXUS 23,709 22,465 5.5 232,588 208,474 11.1
TOTAL TOYOTA 170,815 151,157 13.0 1,717,844 1,565,165 9.3
MEMO:
DOM. COROLLA 19,996 20,712 -3.5 259,389 227,282 13.7
DOM. CAMRY 31,094 29,951 3.8 337,830 315,196 6.8
DOM. PICKUP 20,431 19,025 7.4 222,296 214,326 3.3
DOM. RX 330 5,357 1,947 175.1 48,811 1,947 2397.2
SELLING DAYS 27 27 257 256
TOYOTA DIV.
IMPORT CAR 30,215 12,650 138.9 180,913 160,523 12.3
LEXUS IMPORT CAR 10,898 11,400 -4.4 111,624 103,525 7.4
TOYOTA DIV NA
BUILT CARS 53,727 54,774 -1.9 628,534 586,705 6.7
TOTAL TOYOTA
CARS 94,840 78,824 20.3 921,071 850,753 7.8
TOYOTA DIV.
IMPORT LT
TRUCK 25,751 24,487 5.2 271,335 262,496 3.0
LEXUS IMPORT
LT TRUCK 7,454 9,118 -18.2 72,153 103,002 -30.2
TOYOTA DIV NA
BUILT LT TRUCK 37,413 36,781 1.7 404,474 346,967 16.1
LEXUS NA BUILT
LT TRUCK 5,357 1,947 175.1 48,811 1,947 2397.2
TOTAL TOYOTA
LT TRUCK 75,975 72,333 5.0 796,773 714,412 11.1
SPORT UTILITY
VEHICLES 43,233 40,868 5.8 438,749 421,855 3.6
Memo: Lexus
Sport Utility 12,811 11,065 15.8 120,964 104,949 14.8
SMALL VANS 12,311 12,440 -1.0 135,728 78,231 72.8
PICKUPS 20,431 19,025 7.4 222,296 214,326 3.3
* NORTH AMERICAN BUILT
VEHICLES
COROLLA 19,996 20,712 -3.5 259,389 227,282 13.7
CAMRY 31,094 29,951 3.8 337,830 315,196 6.8
AVALON 2,637 4,111 -35.9 31,315 44,227 -29.5
SIENNA 12,311 12,440 -1.0 135,728 78,231 72.8
PICKUP 20,431 19,025 7.4 222,296 214,326 3.3
SEQUOIA 4,671 5,316 -12.1 46,450 54,410 -15.0
RX 330 5,357 1,947 175.1 48,811 1,947 2397.2
TOTAL 96,497 93,502 3.2 1,081,819 935,619 15.2
N.A. VEHICLES
% OF TOTAL 56.5% 61.9% 63.0% 59.8%
SELLING DAYS 27 27 257 256
DSR = DAILY SELLING RATE
