Jaguar Ties at Number 1 in 2004 J.D. Power and Associates SSI Study

IRVINE, Calif., Nov. 17, 2004 -- Jaguar advanced seven positions in the 2004 J.D. Power and Associates SSI (Sales Satisfaction Index) Study to place at number 1 in the industry ranking.

The SSI Study is based on responses from nearly 40,000 buyers and lessees of new vehicles, and measures the quality of the customer's new vehicle purchase experience.

"The result of the SSI study is very rewarding, both for Jaguar and our dealers," said Mike O'Driscoll, president, Aston Martin Jaguar Land Rover North America. "It is evidence of our commitment to deliver a first-class purchase and ownership experience and reflects the intense focus we all have on delighting our customers. Jaguar is distinguished by its style and performance, and these attributes are reflected in the service offered by all of our dealers."

Progress in this latest survey, in which Lexus tied with Jaguar at number 1, follows excellent results in other recent J.D. Power and Associates studies. In the 2004 Initial Quality Study, Jaguar moved up to become the highest-ranked European car manufacturer for vehicle quality and dependability, improving its performance by 20% over the previous year.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at http://www.jdpower.com/ .