Ford Motor Company Reports November 2004 U.S. Sales
* Mustang stampede is on; total sales up 12 percent, retail sales up 50 percent. * Ford Five Hundred, Ford Freestyle, and Mercury Montego sales increase 62 percent. * Ford Escape sets new calendar year sales record; best sales month for Mercury Mariner. * Ford F-Series truck posts 15th consecutive sales increase. * Volvo sets November sales record on higher S40/V50 sales. * All-new LR3 boosts Land Rover to record November sales. * Ford's overall sales totaled 236,855, down 7 percent compared with year ago. * Ford announces first quarter 2005 North American production plan.
DEARBORN, Mich., Dec. 1 -- The Mustang stampede is on. In November, sales of Ford's legendary pony car totaled 12,816, up 12 percent compared with a year ago. That is only part of the story. Retail sales to individual customers were 50 percent higher than a year ago.
"This is a fantastic result," said Jim O'Connor, Ford's group vice president, North American Marketing, Sales and Service. "Normally, we have to wait until spring to see Mustang sales at this level."
Sales for the company's new full-size sedans and crossover sport utility vehicle also are increasing. Combined sales for the Ford Five Hundred and Freestyle and Mercury Montego totaled 9,395, up 62 percent compared with October.
Overall, the company's U.S. sales totaled 236,855 in November, down 7 percent compared with a year ago. Year-to-date, the company's U.S. sales totaled 3.04 million, down 5 percent.
The Ford Escape set a new calendar year sales record -- with one month to go in 2004. November sales for the Escape totaled 12,815 (including 894 hybrid models) bringing year-to-date sales to 169,122. The previous calendar year record (167,678) was set last year.
The Mariner, Mercury's new compact sport utility vehicle, posted November sales 2,308 -- its best sales month so far.
Ford's F-Series truck achieved its fifteenth consecutive monthly sales increase. November sales totaled 66,477, up 3 percent. Year-to-date, F- Series sales totaled 844,119, up 11 percent. The calendar year record for F- Series sales (911,597) was set in 2001.
Volvo posted record November sales of 10,889, up 3 percent, reflecting the new S40 sedan and V50 sport wagon as well as continued strong sales of the XC90. Year-to-date, Volvo sales totaled 126,860, up 3 percent.
The all-new LR3 boosted Land Rover to its best ever November sales result. LR3 sales were 1,307 in its introductory month. Total Land Rover sales were up 28 percent.
North American Production Plans
The company plans to build 930,000 vehicles (280,000 cars and 650,000 trucks) in its North American assembly plants in the first quarter 2005. In the first quarter 2004, the company produced 1,008,000 vehicles (307,000 cars and 701,000 trucks). The year-to-year decline in production of 78,000 units (8 percent) primarily reflects previously announced capacity reduction actions (elimination of one shift at St. Louis Assembly Plant and the closure of the Edison Assembly Plant).
In the fourth quarter of 2004, the company plans to build 830,000 vehicles (225,000 cars and 605,000 trucks), unchanged from the previously announced plan.
FORD MOTOR COMPANY NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
Sales By Brand
Ford 195,862 210,279 -6.9 2,533,084 2,653,524 -4.5
Mercury 13,019 15,689 -17.0 178,619 185,622 -3.8
Lincoln 9,936 11,888 -16.4 126,374 143,950 -12.2
Jaguar 3,268 4,037 -19.0 42,458 50,217 -15.5
Volvo 10,889 10,615 2.6 126,860 122,839 3.3
Land Rover 3,881 3,025 28.3 30,011 35,358 -15.1
Total Ford
Motor Company 236,855 255,533 -7.3 3,037,406 3,191,510 -4.8
Memo: Cars and
Trucks
Cars 68,565 79,613 -13.9 935,133 1,088,670 -14.1
Trucks 168,290 175,920 -4.3 2,102,273 2,102,840 0.0
Total Ford
Motor Company 236,855 255,533 -7.3 3,037,406 3,191,510 -4.8
FORD BRAND NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
Crown Victoria 4,297 5,753 -25.3 66,672 71,966 -7.4
Five Hundred 5,274 0 NA 8,376 0 NA
Taurus 13,015 16,693 -22.0 229,853 285,314 -19.4
Focus 10,308 16,866 -38.9 191,539 213,054 -10.1
Mustang 12,816 11,456 11.9 116,516 128,101 -9.0
Thunderbird 680 1,030 -34.0 11,088 17,196 -35.5
GT 63 0 NA 85 0 NA
Escort 0 2,114 -100.0 1,210 24,317 -95.0
Total Ford Cars 46,453 53,912 -13.8 625,339 739,948 -15.5
Freestyle 3,104 0 NA 4,984 0 NA
Escape 12,815 14,066 -8.9 169,122 153,922 9.9
Explorer 24,467 26,865 -8.9 314,339 339,805 -7.5
Expedition 11,892 11,854 0.3 145,992 163,447 -10.7
Excursion 1,867 3,199 -41.6 17,714 23,649 -25.1
Freestar 6,661 6,251 6.6 94,217 10,082 NA
Windstar 0 4,644 -100.0 2,950 109,942 -97.3
Econoline/
Club Wagon 12,407 12,243 1.3 155,595 148,330 4.9
Ranger 8,761 11,751 -25.4 147,652 196,674 -24.9
F-Series 66,477 64,737 2.7 844,119 760,929 10.9
Heavy Trucks 958 757 26.6 11,061 6,796 62.8
Total Ford
Trucks 149,409 156,367 -4.4 1,907,745 1,913,576 -0.3
Total Ford
Brand 195,862 210,279 -6.9 2,533,084 2,653,524 -4.5
LINCOLN AND MERCURY BRAND NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
Grand Marquis 4,101 6,110 -32.9 74,661 80,111 -6.8
Montego 1,017 0 NA 1,822 0 NA
Sable 2,129 3,942 -46.0 40,088 57,260 -30.0
Cougar 0 0 NA 0 2,024 -100.0
Total Mercury Cars 7,247 10,052 -27.9 116,571 139,395 -16.4
Town Car 3,431 3,424 0.2 47,837 52,242 -8.4
LS 1,315 2,165 -39.3 25,233 30,924 -18.4
Continental 0 0 NA 0 280 -100.0
Total Lincoln Cars 4,746 5,589 -15.1 73,070 83,446 -12.4
Total Mercury
and Lincoln Cars 11,993 15,641 -23.3 189,641 222,841 -14.9
Mariner 2,308 0 NA 4,709 0 NA
Mountaineer 2,451 4,883 -49.8 41,058 44,715 -8.2
Monterey 1,013 754 34.4 16,281 1,512 976.8
Total Mercury Trucks 5,772 5,637 2.4 62,048 46,227 34.2
Navigator 3,236 3,689 -12.3 32,118 33,753 -4.8
Aviator 1,954 2,610 -25.1 21,186 26,598 -20.3
Blackwood 0 0 NA 0 153 -100.0
Total Lincoln Trucks 5,190 6,299 -17.6 53,304 60,504 -11.9
Total Mercury
and Lincoln Trucks 10,962 11,936 -8.2 115,352 106,731 8.1
Total Mercury
and Lincoln Vehicles 22,955 27,577 -16.8 304,993 329,572 -7.5
Total Lincoln Brand 9,936 11,888 -16.4 126,374 143,950 -12.2
Total Mercury Brand 13,019 15,689 -17.0 178,619 185,622 -3.8
JAGUAR BRAND NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
XJ 1,135 895 26.8 9,590 9,070 5.7
S-TYPE 567 987 -42.6 10,188 13,763 -26.0
X-TYPE 1,380 1,909 -27.7 20,086 24,735 -18.8
XK 186 246 -24.4 2,594 2,649 -2.1
Total Jaguar 3,268 4,037 -19.0 42,458 50,217 -15.5
VOLVO BRAND NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
S40 2,459 950 158.8 21,732 12,100 79.6
V40 15 191 -92.1 1,501 2,739 -45.2
V50 506 0 NA 1,928 0 NA
S60 1,678 2,469 -32.0 26,102 32,762 -20.3
V70 794 1,057 -24.9 9,931 10,799 -8.0
XC70 933 1,287 -27.5 15,000 15,742 -4.7
C70 239 210 13.8 3,780 3,979 -5.0
S80 1,160 1,146 1.2 12,721 13,285 -4.2
XC90 3,105 3,305 -6.1 34,165 31,433 8.7
Total Volvo 10,889 10,615 2.6 126,860 122,839 3.3
LAND ROVER BRAND NOVEMBER 2004 U.S. SALES
November Month % November CYTD %
2004 2003 Change 2004 2003 Change
Range Rover 1,484 1,088 36.4 11,582 10,330 12.1
LR3 1,307 0 NA 1,307 0 NA
Discovery 813 1,386 -41.3 12,171 16,216 -24.9
Freelander 277 551 -49.7 4,951 8,812 -43.8
Total Land Rover 3,881 3,025 28.3 30,011 35,358 -15.1
